гуманитарные и общественные науки

культура и искусство

медицина / здравоохранение

медицина

психология, мотивация

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children. 

ужасы / мистика

мистика

американская литература

американская классика

рассказы

The Material Child. Growing up in Consumer Culture

Right from the origins of cinema, countless films and television dramas have offered sensational and seductive representations of young people&apos;s lives. Youth is typically associated with energy, idealism and physical beauty, but it is often represented as both troubled and troubling. These representations are almost always created by adults, implicitly reflecting an adult perspective on how young people &apos;come of age&apos;.
[i]Youth on Screen[/i] provides a historical account of representations of youth in Britain and the United States, stretching back over seventy years. From [i]Blackboard Jungle[/i] to [i]This is England[/i], and from [i]Jailhouse Rock[/i] to [i]Skins[/i], it covers a range of classics, as well as some intriguing obscurities. Engagingly written and clearly organized, it offers a perfect introduction for students and general readers.

фэнтези

героическое фэнтези

магические миры

авторский мир

Youth on Screen

What will be the fate of childhood in the twenty-first century? Will children increasingly be living 'media childhoods', dominated by the electronic screen? Will their growing access to adult media help to abolish the distinctions between childhood and adulthood? Or will the advent of new media technologies widen the gaps between the generations still further? In this book, David Buckingham provides a lucid and accessible overview of recent changes both in childhood and in the media environment. He refutes simplistic moral panics about the negative influence of the media, and the exaggerated optimism about the 'electronic generation'. In the process, he points to the challenges that are posed by the proliferation of new technologies, the privatization of the media and of public space, and the polarization between media-rich and media-poor. He argues that children can no longer be excluded or protected from the adult world of violence, commercialism and politics; and that new strategies and policies are needed in order to protect their rights as citizens and as consumers. Based on extensive research, After the Death of Childhood takes a fresh look at well-established concerns about the effects of the media on children. It offers a challenging and refreshing approach to the perennial concerns of researchers, parents, educators, media producers and policy-makers.