зарубежная деловая литература

ораторское искусство / риторика

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

культура и искусство

культурология

история искусства

гуманитарные и общественные науки

живопись

репродукции картин

художественный альбом

иллюстрированное издание

скульптура

Hooked. How Leaders Connect, Engage and Inspire with Storytelling

Discover the secrets of influence, impact and transformational leadership Power Play is the powerful and practical 21st century guide to mega-impact and influence, providing business leaders with explosive influence strategies to move people into action and results. Influence, like gravity, pulls success into your orbit and gives you the power to make real changes in your relationships, your organisation and the world. This book explores the different types of power and you will learn when to coerce, when to collaborate and when to connect. You'll delve into areas of influence that you may not have considered, including the power of message, context, empathy, humour, positioning, love and more. This book identifies the strengths and weaknesses of each of these influence tools and offers practical tips so you can create a seismic shift in your influence while maintaining authenticity and integrity. Influence is the key factor that allows you to build powerful relationships that facilitate more effective leadership. It can mean the difference between achieving results and falling short, keeping clients or losing them, winning that pitch or blowing it. This book shows you how to amplify your influence and turbo charge your impact in every area. Understand the different types of power Discover new tools of influence and the art of power play Explore influence strategies with impact and integrity Become a power player and deliver results Influence is a science, and it's the key to your personal and professional success. Power Play helps you build a bottomless supply, and wield it with authenticity, compassion and integrity. 