зарубежная деловая литература

малый и средний бизнес

стартапы и создание бизнеса

управление продажами

техника продаж

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: * Change anyone's opinion on any subject. * Transform a lynch mob into your most devout supporters. * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. * Understand how a perfect product demonstration can get you hurled into the street by security. * Sell tanks to Genghis khan. Readership: General Business, customer service and sales. 

учебники и пособия для вузов

Resistance is Useless. The Art of Business Persuasion

стратегический менеджмент

Writing on the Wall. The Campaign for Commonsense Business

Irresistible Persuasion. The Secret Way To Get To Yes Every Time

The Way of the Dog. The Art of Making Success Inevitable

Go It Alone. The Streetwise Secrets of Self Employment

Self Made Me. Why Being Self-Employed beats Everyday Employment

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