зарубежная деловая литература

малый и средний бизнес

стартапы и создание бизнеса

How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires willing to invest their cash, will illustrate the key ideas and themes. Helps entrepreneurs face reality before they let their dreams lead them into a losing battle for market share Encourages readers to focus heavily on assessing their market first, before they invest valuable time and resources in a slow-growth or no-growth business idea Prepare yourself to do battle in a difficult marketplace. Assess your potential customers and measure your concept against reality. The Dragon's Den Guide shows you the way.

The Dragons' Den Guide to Assessing Your Business Concept

A step-by-step approach to winning over investors with a solid business plan A comprehensive business plan, based on a concept that has been feasibility tested and for which a sales and marketing strategy is in place, is where the rubber meets the road for the entrepreneur and the investor. The Dragons' Den Guide to Investor-Ready Business Plans is designed to show the entrepreneur how to create a business plan that will get an investor's attention—and money. Case studies from Canadian and US businesses and stories of entrepreneurs who appeared on the Dragons' Den illustrate the key ideas and themes. Helps entrepreneurs face the reality of what they are trying to achieve Encourages readers to focus heavily on testing their business concept first, before they invest valuable time and resources in a slow-growth or no-growth business idea The current economic environment is forcing many people to start businesses to supplement their income or replace a lost job. But don't let emotion trump method. The Dragon's Den Guide offers your step-by-step approach to preparing yourself for the harsh but rewarding world of small business ownership.

Dianne Buckner