зарубежная деловая литература

малый и средний бизнес

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull. 

общая психология