книги по психологии

зарубежная деловая литература

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While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers. Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses – The Vibe is what every brand needs!

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The Vibe. The Marketing Handbook for Every Product, Service and Industry

Want to be the best dad ever in the eyes of your kids? It's easier than you think! This inspiring, easy-to-read book from the best-selling author of Who Stole My Mojo? shows you how to set the right tone, example and environment for your kids to give them the very best introduction to life. That's the difference between being a good dad and being an outstanding dad – a dad with mojo. My Dad's Got Mojo is the book for regular guys who want to raise happier, healthier and more creative kids. If you want to be the best dad you can be, start thinking differently, have fun, laugh and get your mojo going!