зарубежная деловая литература

управление бизнесом

Praise for The Invisible Employee «A gem of a book . . . finding that workers who are recognized are more productive, have fewer on-the-job accidents, and translate their satisfaction into customer satisfaction.» —Financial Post «There is magic in this book. Whether you are looking for a few good tips to keep a good thing going or need to recapture the very essence of a productive workplace, The Invisible Employee provides valuable lessons nestled among the pages of a clever and compelling story.» —Stephen C. Lundinbestselling coauthor of Fish! «Gostick and Elton's simple-to-understand and teachable approach of setting and supporting core values and recognizing and celebrating those behaviors can be a very effective management technique for creating a committed and engaged workforce of 'visible employees.' This is a culture no organization can afford to be without.» —Michael R. LoseyPresident, World Federation of Personnel Management Associations «The basic principles detailed in The Invisible Employee are simple yet profound: (1) setting a guiding vision, (2) seeing employees supporting that vision, and (3) praising and celebrating that behavior. Engaging our entire staff by using these principles helps Friendly's provide great memories for our guests.» —John L. CutterCEO and President, Friendly's Ice Cream Corporation «The Invisible Employee is a very inventive and original book. Combining facts that will surprise you and a fable that will fascinate you, Gostick and Elton have crafted a book that educates and entertains. The Invisible Employee is a wonderful read with a powerful message, and I highly recommend it to leaders at all levels.» —Jim Kouzescoauthor of The Leadership Challenge

биографии и мемуары

The Invisible Employee. Using Carrots to See the Hidden Potential in Everyone

The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits. 

маркетинг, PR, реклама

интернет-бизнес

интернет-маркетинг

копирайтинг

привлечение клиентов

технологии для бизнеса

продвижение бренда

социальные сети

блогосфера

эффективное продвижение

маркетинг

продвижение бизнеса

инстаграм / instagram

SMM / маркетинг в соцсетях

The Levity Effect. Why it Pays to Lighten Up

Без серии

Adrian Gostick