зарубежная деловая литература

малый и средний бизнес

стартапы и создание бизнеса

Proven leadership strategies used by combat and business leaders to accomplish impossible goals Heroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen describes the eight universal laws of leadership and explains why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. He also shows how to implement Heroic Leadership to attract fellowship, use influence tactics, develop self-confidence, build, coach, and motivate a team, take charge in crisis situations, and take action. Includes real-world examples from business as well, as battle, that follow the eight universal laws Contains proven strategies and techniques to apply the universal laws and multiply the productivity of any group or organization Suggests little-known, but highly effective methods for building teamwork and esprit de corps Based on the classic, bestselling books on leadership The New Art of the Leader and the Stuff of Heroes With a timeless approach to leadership, Heroic Leadership offers innovative ideas for motivating people and helping them to achieve new heights of personal and group performance 

русская классика

William A. Cohen