знания и навыки

учебная и научная литература

научно-популярная литература

зарубежная деловая литература

зарубежная образовательная литература

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

любовные романы

остросюжетные любовные романы

любовные отношения

аналитическая психология

женские судьбы

размышления о жизни

E-Mail Marketing For Dummies

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

фэнтези

русское фэнтези

Web Marketing All-in-One For Dummies

The only single, comprehensive textbook on all aspects of digital television The next few years will see a major revolution in the technology used to deliver television services as the world moves from analog to digital television. Presently, all existing textbooks dealing with analog television standards (NTSC and PAL) are becoming obsolete as the prevalence of digital technology continues to become more widespread. Now, Digital Television: Technology and Standards fills the need for a single, authoritative textbook that covers all aspects of digital television technology. Divided into three main sections, Digital Television explores: * Video: MPEG-2, which is at the heart of all digital video broadcasting services * Audio: MPEG-2 Advanced Audio Coding and Dolby AC-3, which will be used internationally in digital video broadcasting systems * Systems: MPEG, modulation transmission, forward error correction, datacasting, conditional access, and digital storage media command and control Complete with tables, illustrations, and figures, this valuable textbook includes problems and laboratories at the end of each chapter and also offers a number of exercises that allow students to implement the various techniques discussed using MATLAB. The authors' coverage of implementation and theory makes this a practical reference for professionals, as well as an indispensable textbook for advanced undergraduates and graduate-level students in electrical engineering and computer science programs.

Digital Television

Без серии

John Arnold