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Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
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A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
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Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
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The first book to reveal the vulnerabilities and security issues that exist in the sites that have been built with Drupal?and how to prevent them from continuing Drupal is an open source framework and content management system that allows users to create and organize content, customize presentation, automate tasks, and manage site visitors and contributors. Authored by a Drupal expert, this is the first book to reveal the vulnerabilities and security issues that exist in the sites that have been built with Drupal?and how to prevent them from continuing. The main goal of this guide is to explain how to write code that avoids an attack in the Drupal environment, while also addressing how to proceed if vulnerability has been spotted and then regain control of security.
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Develop applications for Mac OS X with this Developer Reference guide Make a clean transition to programming in Apple environments using the elegant and dynamic programming API Cocoa and this practical guide. Written by aseasoned Mac expert, this book shows you how to write programs in Cocoa for the rapidly expanding world of Macintosh users. Part of the Developer Reference series, this book prepares you for a productive programming experience on today's fastest-growing platform. Cocoa is a programming framework for developing in Apple environments, including Mac OS X 10.6 Snow Leopard This book covers all the major information you need to start developing dynamic applications for Mac OS X Master all Cocoa tools, including Xcode and working with Objective-C Includes full coverage of the Cocoa API, Xcode, and Objective-C, as well as programming for Apple's latest OS X, Snow Leopard Companion Web site includes all code files Programming for Apple's Macintosh is a growing career field. This essential guide, one of the most comprehensive on Cocoa, will help you quickly become productive.
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Developers will advance their AppleScript skills easily with this guide Part of the Developer Reference series, this book is packed with professional secrets for designing and building automated solutions with AppleScript, the powerful, system-level scripting language built into every Mac. Programmers will discover new ways to increase their professional efficiency and become more valuable in their jobs. With up to date coverage of Mac OS X 10.6 Snow Leopard and loaded with real-world tips and techniques, this guide includes best practices and conventions along with informative lessons. You'll advance your scripting skills to the next level under the direction of a long-time veteran of the AppleScript community. Provides step-by-step lessons for designing and building automated solutions with AppleScript Written by a well-respected veteran of the AppleScript community Part of the Developer Reference series that focuses on enhancing the skills of professional Apple developers Filled with professional secrets, tips and techniques to help programmers increase their professional value Includes best practices, naming conventions, and much more With the information you'll get from AppleScript,you'll become a better and more effective developer. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Fly toward pilot certification with these real-world scenario exercises Although PC-based flight simulations have been available for 30 years, many pilots, instructors, and flight schools don't understand how best to use these tools in real-world flight training and pilot proficiency programs. This invaluable reference bridges the gap between simulation tools and real-world situations by presenting hands-on, scenario-based exercises and training tips for the private pilot certificate and instrument rating. As the first of its kind based on FAA-Industry Training Standards (FITS), this book steers its focus on a scenario-based curriculum that emphasizes real-world situations. Experienced pilot and author Bruce Williams ultimately aims to engage the pilot, reinforce the «realistic» selling point of PC-based flight simulations, while also complementing the FAA-approved FITS syllabi. Serves as essential reading for pilots who want to make effective use of simulation in their training while expanding their skill level and enjoyment of flying Covers private pilot real-world scenarios and instrument rating scenarios Includes a guide to recommended websites and other resources Features helpful charts as well as a glossary You'll take off towards pilot certification with this invaluable book by your side.
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Skip Objective-C and Java to get your app to market faster, using the skills you already have Building Cross-Platform Apps using Titanium, Alloy, and Appcelerator Cloud Services shows you how to build cross-platform iOS and Android apps without learning Objective-C or Java. With detailed guidance given toward using the Titanium Mobile Platform and Appcelerator Cloud Services, you will quickly develop the skills to build real, native apps— not web apps—using existing HTML, CSS, and JavaScript know-how. This guide takes you step-by-step through the creation of a photo-sharing app that leverages the power of Appcelerator's cloud platform, and establishes fundamental concepts before adding advanced techniques. Coverage extends beyond the development process to include expert advice for deployment on the App Store or Google Play, and more. The mobile app market is estimated at over $2.4 billion per year. These apps were traditionally built using Objective-C or Java, which can be complex and daunting to learn. Now you can use JavaScript on the Titanium framework to build amazing apps that run native on iOS and Android devices, and get your app to market faster with this guide. Integrate Cloud Services APIs into the app framework and UI Set up user accounts, and capture and store photos Work with location-based services and share via social media Deploy on the App Store, Google Play, and more When a great idea is in the works, no one wants to put it on hold to learn an entirely new skillset. Now there's an alternative. Get that app to market fast, using existing skills and powerful new tools, and grab a piece of that multi-billion-dollar market. Building Cross-Platform Apps using Titanium, Alloy, and Appcelerator Cloud Services is your ticket to the front of the line.
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Learn to develop high-quality applications and frameworks in PHP Packed with in-depth information and step-by-step guidance, this book escorts you through the process of creating, maintaining and extending sustainable software of high quality with PHP. World-renowned PHP experts present real-world case studies for developing high-quality applications and frameworks in PHP that can easily be adapted to changing business requirements. . They offer different approaches to solving typical development and quality assurance problems that every developer needs to know and master. Details the process for creating high-quality PHP frameworks and applications that can easily be adapted to changing business requirements Covers the planning, execution, and automation of tests for the different layers and tiers of a Web application Demonstrates how to establish a successful development process Shares real-world case studies from well-known companies and their PHP experts With this book, you’ll learn to develop high-quality PHP frameworks and applications that can easily be maintained with reasonable cost and effort.
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Master innovative and eye-catching website design with the exciting new Treehouse Series of books Turn plain words and images into stunning websites using HTML5 and this beautiful, full-colour guide. Taking you beyond the constraints of prebuilt themes and simple site building tools, this new Treehouse book combines practicality with inspiration to show you how to create fully customized, modern, and dazzling websites that make viewers want to stop and stay. The exciting new Treehouse Series of books is authored by Treehouse experts and packed with innovative design ideas and practical skill-building. If you're a web developer, web designer, hobbyist, or career-changer, every book in this practical new series should be on your bookshelf. Part of the new Treehouse Series of books, teaching you effective and compelling website development and design, helping you build practical skills Provides career-worthy information from Treehouse industry pros and trainers Explains HTML5 basics, such as how to format text, add scripts to pages, and use HTML5 for audio and video Also covers hypermedia, CSS and JavaScript, embedding video, geolocation, and much more Leverage pages of dazzling website design ideas and expert instruction with a new Treehouse Series book.
