48-Hour Start-up: From idea to launch in 1 weekend
Fraser Doherty MBE
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:• Come up with a business idea without the guesswork• Create a kick-ass brand, website and on-line marketing campaign• Promote your product48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for• Young entrepreneurs• Students learning about start-ups• Established entrepreneurs looking for shortcuts• Teams within corporates who want to create a more innovative and competitive environment
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COPYRIGHT (#u55552fa8-a451-5ac7-8d26-b79bc56782ef)
Thorsons
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This edition published by Thorsons 2016
FIRST EDITION
© Fraser Doherty 2016
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A catalogue record of this book is
available from the British Library
Fraser Doherty asserts the moral right to
be identified as the author of this work
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Source ISBN: 9780008196684
Ebook Edition © August 2016 ISBN: 9780008196721
Version: 2016-07-19
DEDICATION (#u55552fa8-a451-5ac7-8d26-b79bc56782ef)
There are only two people that I need truly to thank for making my career as an entrepreneur a possibility. As a boy, I pitched thousands of business ideas to them. As a teenager, they patiently listened as I explained yet another hare-brained concept after another.
They never said ‘no’ and they never discouraged me. Never pressured me to walk a more familiar path and always let me seek out what I thought I was born to do.
All along the way, they did everything they could to make my dreams a reality. Waking up at 4am to drive me to the fruit market on a Monday. Or the farmers’ market at the weekends. Or to a supermarket pitch far out of town. They stuck labels onto jars, served customers behind the stall and mucked in at the office.
They were there to lift my spirits when almost every one of my ideas failed, and to celebrate when a few of them worked. They were even willing to make an appearance on Korean TV, all to support their exhausting son.
I couldn’t have done any of it without you, Mum and Dad.
CONTENTS
Cover (#u22a8d33f-7380-5d0b-88cc-fd190a8a27ec)
Title Page (#ulink_972e7bff-5aed-51ab-a061-dc94eebab533)
Copyright (#ulink_cedae670-327b-50b8-9a6b-8f9369299e79)
Dedication (#ulink_90659542-96ee-5739-8fd9-1ae51c287edc)
Author’s Note (#ulink_a074daf9-f4a6-592b-a445-7dd48dd6476a)
Foreword – The 48-Hour Start-Up Philosophy (#ulink_2fb58c35-9fe6-544a-87c2-e4ff3f35135e)
1 One Weekend (#ulink_04e07046-eae7-53e0-b71b-644c677cb458)
2 Coming Up with an Idea
3 A Journey of a Thousand Miles …
4 The Product
5 Creating a Kick-Ass Brand
6 Dot.com from Day One
7 Finding Your First Customer
8 What Next?
9 Resources, Links, Tools, Places to Go, Things to Read
Acknowledgements (#ulink_84640435-e6b3-53ac-937d-7fa2399a0ba8)
About the Author (#ulink_37ffeec9-62d5-5ddf-a908-359aeffd35a3)
About the Publisher (#ub6bc98a3-020e-5aba-b6e6-a692096ac131)
AUTHOR’S NOTE (#u55552fa8-a451-5ac7-8d26-b79bc56782ef)
