Name: Gimme! The Human Nature of Successful Marketing
Rating: 4 (4 reviews)
Author: John Hallward
ISBN: 9780470117408

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy. 