Why Cultural Studies? is a rallying call for a reinvigoration of the project of cultural studies that provides a critical analysis of its meteoric rise to the academic fore and makes a convincing argument for the pressing need for a renewed investment in, and re-evaluation of, its core ideals. Rodman argues that there are valuable lessons we can learn from cultural studies’ past that have the potential to lead cultural studies to an invigorated and viable future Makes the claim that cultural studies isn’t – and shouldn’t be – solely an academic subject, but open to both academics and non-academics alike Asserts that now more than ever cultural studies has a productive role to play in promoting social justice and building a better world Written by one of the leading figures in the area of cultural studies, and the current Chair of the Association for Cultural Studies 