The New Fashion Rules: Inthefrow
Victoria Magrath
The rules of fashion have changed.
The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing?
Superblogger Victoria Magrath reveals the pivotal moments that have transformed the fashion world, from the Nineties through to the Noughties, and shares insider secrets and practical tips for navigating the ever-changing fashion landscape.
Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently.
These are The New Fashion Rules.
Copyright (#ulink_568e79b1-f358-5af2-baf1-9f77e7b6e373)
HarperCollinsPublishers
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First published by HarperCollinsPublishers 2018
FIRST EDITION
© Victoria Magrath 2018
Illustrations © Judith van den Hoek 2018
Cover design by Claire Ward © HarperCollinsPublishers 2018
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Source ISBN: 9780008305550
Ebook Edition © November 2018 ISBN: 9780008305567
Version 2018-10-23
(@harrison)
Dedication (#ulink_481b821d-c8c7-5a4c-ba12-99c4127bdd91)
For the fashion students, the enthusiasts, the creatives,
the bosses, the marketers, the online shoppers, the
clothing admirers, the fashion show attendees, the writers
and the devoted fans of the fashion world.
Your passion is my passion. This one’s for you.
(@harrison)
(@harrison)
(@inthefrow)
(@harrison)
Contents
Cover (#u2abdb498-f0d7-55d9-ad5a-4534f90b74b6)
Title page (#ubc19380c-5e27-5ea1-b149-a2045125ed15)
Copyright (#ulink_4f1ebd7b-31bc-5a5b-abaf-5641efafe5e0)
Dedication (#ulink_5a1e330c-ff70-5af3-a9cf-b4e5464a16c9)
Introduction (#ulink_c3df275c-f3f3-5fc5-ac65-34f9ed6f496c)
Rule 1: Be accessible and easy to find (#ulink_b2eef6f3-ad7e-5d4a-b9d2-e8aabbfc9a70)
1. Get ready to shop the globe (#ulink_021a2ccd-ec82-5648-b565-699e1aaa596a)
2. ASOS changes the online shopping game (#ulink_88b6da0b-78c7-5914-8073-255a9495ab6f)
3. Net-A-Porter rides the dotcom boom (#ulink_ca0369fa-1566-5b1f-bc22-a4de51e1a045)
4. Luxury for the masses (#ulink_367db7c6-f3f7-5f76-80d8-3465924dedc9)
5. Global connections for the smallest brands (#ulink_a5f3cb12-d0ca-5a46-89fa-4a5e85476eae)
6. Inspiring a love of fashion (#ulink_580f36ad-b28e-501b-8882-530c6026724c)
7. Retail goes mobile (#ulink_2177d88a-c31b-5d7a-8865-e6be78ec8d16)
8. Kate sells out the Burberry trench (#ulink_6603a413-c729-53a0-92d5-d8c0acfa887b)
