This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

маркетинг, PR, реклама

зарубежная деловая литература

классический маркетинг

управление маркетингом

The Marketing of Technology Intensive Products and Services

Sequencing Apple&apos;s DNA

Innovation Capability Maturity Model

Smart Decisions in Complex Systems

Going Past Limits To Growth. A Report to the Club of Rome EU-Chapter

Sustainability Calling. Underpinning Technologies

Operationalizing Sustainability

Innovation Engineering