This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.

маркетинг, PR, реклама

зарубежная деловая литература

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It