Advertising and music video is one of the most progressive promotion tools today. Such videos are easily perceived by the viewer, have a large reach, and in the case of a business, they really affect sales. In this book, you will learn what to rely on when creating such videos, what secrets exist in this industry, and also what tricks the masters use to create their short masterpieces. The book will become a sure guide for everyone who takes their first steps as a clip maker.


Technology of advertising video from concept to implementation