The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

зарубежная деловая литература

классический маркетинг

управление маркетингом

Kellogg on Branding. The Marketing Faculty of The Kellogg School of Management

Business Skills All-in-One For Dummies

Pregnancy For Dummies

Professional VB 2005

Wharton on Making Decisions

Investment Mathematics

Workforce Wake-Up Call. Your Workforce is Changing, Are You?

J2EE Open Source Toolkit. Building an Enterprise Platform with Open Source Tools (Java Open Source Library)

Private Equity. History, Governance, and Operations

Customer Data Integration. Reaching a Single Version of the Truth

Rebuilding the Corporate Genome. Unlocking the Real Value of Your Business