A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

зарубежная деловая литература

техника продаж

управление продажами

Enterprise Marketing Management. The New Science of Marketing

Business Skills All-in-One For Dummies

Pregnancy For Dummies

Professional VB 2005

Wharton on Making Decisions

Investment Mathematics

Workforce Wake-Up Call. Your Workforce is Changing, Are You?

J2EE Open Source Toolkit. Building an Enterprise Platform with Open Source Tools (Java Open Source Library)

Private Equity. History, Governance, and Operations

Customer Data Integration. Reaching a Single Version of the Truth

Rebuilding the Corporate Genome. Unlocking the Real Value of Your Business