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Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.


документальная литература

Seafood and Aquaculture Marketing Handbook

Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key issues such as how to finance and plan new aquaculture business, how to monitor and evaluate economic performance, and how to manage capital, labor, and business risk, the book equips aquaculture professionals, researchers, and students with important information applicable to a wide range of business decisions. Chapters address each stage of developing an aquaculture business, including financing, marketing, and developing a business plan to managing cash flows and analyzing financial statements. Each chapter includes a detailed example of practical application taken from every-day experience. Written in straightforward terminology facilitating ready application, Aquaculture Economics and Financing: Management and Analysis is an essential tool for analyzing and improving financial performance of aquaculture operations.

Aquaculture Economics and Financing. Management and Analysis

Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

Aquaculture Marketing Handbook

Published in Cooperation with THE WORLD AQUACULTURE SOCIETY Shrimp is the most important commodity, by value, in the international seafood trade. The shrimp industry has grown exponentially in the last decades, and growth is expected to continue for years to come. For future success in the shrimp industry, shrimp farmers and aquaculture scientists will find a thorough knowledge of the economics, market, and trade as important as an understanding of disease management or husbandry. Shrimp Culture: Economics, Market, and Trade brings together recent findings of researchers from around the world working in various aspects of the economics of shrimp farming. This volume covers all major aspects of the economics, trade, and markets for shrimp worldwide, with chapters written by experts from major consuming countries such as the U.S.A. and major providers such as China, Thailand and Brazil. The book has been carefully edited by PingSun Leung and Carole Engle, both well known and respected internationally for their work in this area. Shrimp Culture is an essential purchase for everyone involved in this massive industry across the globe.

Carole R. Engle