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The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

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Kellogg on Marketing

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логистика

Managing Customer Experience and Relationships. A Strategic Framework

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

общественные организации

Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

Ten Deadly Marketing Sins. Signs and Solutions

Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause

Marketing 4.0. Moving from Traditional to Digital

Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

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