A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, to…
Here's the book you need to prepare for Exam 1D0-420, CIW Site Designer and Exam 1D0-425, CIW E-Commerce Designer. This Study Guide provides: In-depth coverage of official exam objectives Practical information on web site and e-commerce design Hundreds of challenging review questions, in the book and on the CD Leading-edge exam preparation software, including a testing engine and electronic flashc…
Find all the information you need to manage and maintain Active Directory in Mastering Active Directory for Windows Server® 2008, an in-depth guide updated with over 300 pages of new material. Revised to address the new components, enhancements, and capabilities brought by Windows Server 2008 to the directory services, this book covers domain name system design, Active Directory forest and domain …
The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as o…
A unique book-and-video package for learning Microsoft SQL Server Integration Services If you need a practical, hands-on introduction to Microsoft SQL Server 2008 Integration Services (SSIS), this book and video package from foremost SSIS authority Brian Knight gets you thoroughly up to speed. Each lesson in the book includes three major components: a thorough description of how each SSIS feature …
Real World Scenarios for Practical Insights into the Field of Purchasing and Supply Management Whether you're a purchasing or supply management professional seeking to validate the skills and knowledge acquired through years of practical experience, or a relative newcomer to the field looking to strengthen your resume, the C.P.M. certification from the Institute for Supply Management (ISM) provide…
Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this handy guide will get you going. Discover how to set up CRM 3, navigate and customize the system, use it to work with your …
AutoCAD "X" For Dummies is being updated to reflect the new features in the latest release of AutoCAD.
Move beyond the basics of Revit and BIM and redefine your designs with this new edition of Mastering Revit Architecture. With updated coverage of Revit Architecture 2009 features, this comprehensive guide will help you discover best practices and tips that will make your projects smoother and their implementation easier. You’ll learn how applying key Revit and BIM priniciples to your designs will …
What is this book about? VBA is the programming language for the Microsoft Office suite and many other applications. VBA gives you complete control of Excel, allowing you to do anything from automating Excel tasks to developing full applications, using Excel as the development environment. Excel 2002 is an important upgrade to the Office suite spreadsheet program. It shows Microsoft's commitment t…
What’s a Gigabook? A collection of just about everything you need to know on a topic, all in one convenient place! Windows XP Gigabook For Dummies takes the best from five other For Dummies books and squeezes out everything but the most important stuff. This single super-sized reference – more than 800 pages’ worth – gives you a go-to guide on everything connected with Windows XP, PCs and peripher…
Building secure applications using the most popular component technologies Did you know that most corporate computer security breaches are inside jobs by trusted employees? This book addresses the need in the era of multi-tier systems to implement security solutions across all enterprise applications, not just firewalls that target intrusion from the outside. With nationally recognized CORBA secur…
The next major advance in the Web?Web 3.0?will be built on semantic Web technologies, which will allow data to be shared and reused across application, enterprise, and community boundaries. Written by a team of highly experienced Web developers, this book explains examines how this powerful new technology can unify and fully leverage the ever-growing data, information, and services that are availa…
Demonstrates Web application development by presenting ten real, ready-to-use examples Samples start with a simple guess book and end with a fully-functional e-commerce site with a shopping cart New features include both MySQL 4.1 and PHP 4.2 Latest edition contains new applications including log analysis and project tracking CD-ROM includes all the code and examples applications from the book in …
What is this book about? Visual Basic .NET is the latest version of the most widely used programming language in the world, popular with professional developers and complete beginners alike. This book will teach you Visual Basic .NET from first principles. You'll quickly and easily learn how to write Visual Basic .NET code and create attractive windows and forms for the users of your applications.…