Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, cent…
Mastering R has never been easier Picking up R can be tough, even for seasoned statisticians and data analysts. R For Dummies, 2nd Edition provides a quick and painless way to master all the R you'll ever need. Requiring no prior programming experience and packed with tons of practical examples, step-by-step exercises, and sample code, this friendly and accessible guide shows you how to know your …
Learn the ins and outs of Bitcoin so you can get started today Bitcoin For Dummies is the fast, easy way to start trading crypto currency, with clear explanations and expert advice for breaking into this exciting new market. Understanding the mechanisms and risk behind Bitcoin can be a challenge, but this book breaks it down into easy-to-understand language to give you a solid grasp of just where …
Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are impor…
Learn to hack your own system to protect against malicious attacks from outside Is hacking something left up to the bad guys? Certainly not! Hacking For Dummies, 5th Edition is a fully updated resource that guides you in hacking your system to better protect your network against malicious attacks. This revised text helps you recognize any vulnerabilities that are lurking in your system, allowing y…
Your no-nonsense guide to Near Field Communication Are you a newcomer to Near Field Communication and baffled by the scant documentation and online support available for this powerful new technology? You've come to the right place! Written in a friendly and easily accessible manner, NFC For Dummies takes the intimidation out of working with the features of NFC-enabled devices and tells you exactly…
Learn to code the fun way with nine real projects for true beginners Adventures in Coding is written specifically for young people who want to learn how to code, but don't know where to begin. No experience? No problem! This book starts from the very beginning to take you from newbie to app-builder in no time. You'll 'learn by doing' as you build projects designed to help you master fundamental pr…
A new edition of the bestselling guide to Java If you want to learn to speak the world’s most popular programming language like a native, Java For Dummies is your ideal companion. With a focus on reusing existing code, it quickly and easily shows you how to create basic Java objects, work with Java classes and methods, understand the value of variables, learn to control program flow with loops or …
Take a bite out of all your Mac has to offer with this bestselling guide So, you joined the cool kids club and bought a Mac. Kudos! Now, do you dare admit to your sophisticated Mac mates that you still need some help figuring out how it works? No worries, Macs For Dummies is here to help! In full color for the first time ever, the latest edition of this long-running bestseller takes the guesswork …
The #1 bestselling beginner's guide to computer networking—now in a new edition Need networking know-how, but don't know where to turn? Run—don't walk—to the no-nonsense networking guidance offered in this friendly guide! Whether you're a networking administrator or an everyday computer user looking to set up a network in your home or office, Networking For Dummies seamlessly gets you connected wi…
Your must-have guide to buying and selling on eBay Over 160 million buyers can't be wrong! That's how many people are buying on eBay, and that number only continues to grow. If you're an eBay beginner looking to find bargains or make money by selling, look no further than eBay For Dummies. Inside, you'll find all the tips and strategies you need to become a successful buyer or seller on the world'…
Discover how algorithms shape and impact our digital world All data, big or small, starts with algorithms. Algorithms are mathematical equations that determine what we see—based on our likes, dislikes, queries, views, interests, relationships, and more—online. They are, in a sense, the electronic gatekeepers to our digital, as well as our physical, world. This book demystifies the subject of algor…
Find out what Blockchain is, how it works, and what it can do for you Blockchain is the technology behind Bitcoin, the revolutionary 'virtual currency' that's changing the way people do business. While Bitcoin has enjoyed some well-deserved hype, Blockchain may be Bitcoin's most vital legacy. Blockchain For Dummies is the ideal starting place for business pros looking to gain a better understandin…
The most up-to-date, in-depth guide for TCP/IP mastery TCP/IP is the ultimate guide to the glue that holds the Internet together. When two computers “talk” to one another, they do it through Transmission Control Protocol/Internet Protocol. Networking professionals working toward any of the CCNA-Specialty certifications must have a firm understanding of this key technology, and must stay up to date…
Master the fundamental concept at the heart of professional networking Subnetting is the aspiring network professional’s guide to the concepts and practices at the core of the field. By dividing a single physical network into smaller subnetworks, you gain greater control of performance, access, and security. While the concept is simple, the actual practice is complex—yet it is an essential skill f…