Книга представляет собой фундаментальное руководство по интернет-маркетингу для медицинских предприятий. В книге представлены все основные аспекты интернет-маркетинга, которые могут быть использованы в медицине. Книга содержит как теоретические основы интернет-маркетинга, так и практические советы, и пошаговые алгоритмы. Книга будет полезна руководителям и собственникам коммерческих медицинских …
There has been very little written on the interaction of the liver and kidney. This book addresses the increasing incidence and significance of diseases, such as ascites, renal dysfunction, cirrhosis and hypertension where both organs are involved. This textbook is essential, even for confirmed practitioners and contains current information regarding treatment and therapy for patients with cirrhos…
This time honoured classic has been re-built completely: after six editions the editor has decided that a radical revision is necessary. The new edition has been developed as a result of intensive consultation with trainees in OB/GYN as to what they want, what they need and how they learn. The book is organised into two halves covering obstetrics and gynaecology. Within each, the chapters are stru…
This time honoured classic has been re-built completely: after six editions the editor has decided that a radical revision is necessary. The new edition has been developed as a result of intensive consultation with trainees in OB/GYN as to what they want, what they need and how they learn. The book is organised into two halves covering obstetrics and gynaecology. Within each, the chapters are stru…
This time honoured classic has been re-built completely: after six editions the editor has decided that a radical revision is necessary. The new edition has been developed as a result of intensive consultation with trainees in OB/GYN as to what they want, what they need and how they learn. The book is organised into two halves covering obstetrics and gynaecology. Within each, the chapters are stru…
This time honoured classic has been re-built completely: after six editions the editor has decided that a radical revision is necessary. The new edition has been developed as a result of intensive consultation with trainees in OB/GYN as to what they want, what they need and how they learn. The book is organised into two halves covering obstetrics and gynaecology. Within each, the chapters are stru…
The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.
The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.
The potential lipotoxic effect of accumulation of fatty acids in non-adipose tissues is thought to be a major component in the development of insulin resistance. Chronic exposure to high concentrations of free fatty acids in the blood affects pancreatic β cell function, insulin secretion and lipid synthesis in the liver, and storage in adipose tissue. Maintaining the normal levels of fatty acids r…
The potential lipotoxic effect of accumulation of fatty acids in non-adipose tissues is thought to be a major component in the development of insulin resistance. Chronic exposure to high concentrations of free fatty acids in the blood affects pancreatic β cell function, insulin secretion and lipid synthesis in the liver, and storage in adipose tissue. Maintaining the normal levels of fatty acids r…
Medical Care of the Liver Transplant Patient looks at monitoring and maintaining the health of organ recipients and donors, pre, during and post-operatively. There are twenty-nine chapters containing practical advice on total patient management. They are arranged into 8 sections and follow the stages of transplantation from first indication and selection of potential recipient, through to acute re…
An interdisciplinary reference book for the diagnosis and treatment of gallbladder and bile duct diseases With recent developments in the management of hepatobiliary diseases including liver transplantation, this new edition aids all members of the team by addressing both the biliary indications for and biliary complications of these procedures. It's divided into three sections on anatomy, pathoph…
All new medicines and devices undergo early phase trials to assess, interpret and better understand their efficacy, tolerability and safety. An Introduction to Statistics in Early Phase Trials describes the practical design and analysis of these important early phase clinical trials and provides the crucial statistical basis for their interpretation. It clearly and concisely provides an overview o…
As the global psychiatric community enters a new era of transformation, this book explores lessons learned from previous efforts with the goal of “getting it right” this time. In response to the common refrain that we know about and ‘do’ recovery already, the authors set the recovery movement within the conceptual framework of major thinkers and achievers in the history of psychiatry, such as Phil…
This book provides statisticians and researchers with the statistical tools – equations, formulae and numerical tables – to design and plan clinical studies and carry out accurate, reliable and reproducible analysis of the data so obtained. There is no way around this as incorrect procedure in clinical studies means that the researcher's paper will not be accepted by a peer-reviewed journal. Plann…