Книги жанра зарубежная деловая литература
Вэй Янь родился в Китае, вырос в Гонконге, много лет «просидел на двух стульях», работая в крупнейших финансовых компаниях Азии и США. Обобщая свой опыт, он предлагает читателю обзор основных культурных особенностей делового управления и ставит акцент на стиле бизнес-руководства Китая. Кроме того, автор углубляется в историю, философию, систему ценностей, этикет и гастрономию Поднебесной. Читатель…
Everything you need to know to become a first-class letter writer. Includes over 200 examples of business letters that can be used immediately or amended to suit your own purposes. Writing a business letter is something that many people find difficult, but this invaluable ebook contains everything you need to know to become a first-class letter writer. In his clear, straightforward style, Iain Mai…
Find a job that fits you perfectly: don't settle for anything less. You could make money as a City Trader – or make a difference as a Carbon Trader. You could be a Museum Curator or a Spa Reviewer – or if you want to make an impact, how about becoming a Demolition Expert? There's a Cool Career to suit everyone, so get your thinking cap on.It is not always easy to decide what career you might like.…
Джоуи Коулман обучает предпринимателей со всего мира тому, как превратить разового покупателя в пожизненного клиента. Он уверен: чтобы добиться лояльности клиентов, нужно опираться не на маркетинг и умение заключать сделки, а акцентировать внимание на общении и взаимодействии с клиентами в течение ПЕРВЫХ 100 ДНЕЙ после продажи. Во всех отраслях примерно 20–70 % новых клиентов прекращают сотрудниче…
«В кофе есть нечто такое, что притягивает людей», – считает один из лучших бариста Ирландии Колин Хармон, владелец сети кофеен 3fe, или Third Floor Espresso, начинавшейся с передвижных стоек в фойе ночного клуба и выросшей до всемирно известного бренда. Если вы планируете работать с кофе, книга Хармона посвятит вас в ритмы и нюансы этого увлекательного процесса. Вы узнаете, с чего начать, как упра…
В книге рассказывается о происхождении названий знаменитых торговых марок. Их имена современный человек произносит каждый день, сталкивается с ними в повседневной жизни, это единственные слова, которые на всех языках пишутся одинаково и имеют одно и то же значение. Вы узнаете, откуда появились такие названия, как Coca-Cola, Lego, Volvo, Canon, Sony… и множество других.
Legendary Silicon Valley visionary and one of the world's greatest business leaders, John Chambers shares the playbook and philosophy that transformed Cisco into a global tech titan and now inspire a new generation of leaders. With numerous start-ups moving from zero to a billion to bankruptcy in a matter of years, it’s clear that sustaining a business in the digital age is no walk in the park. Ov…
By the bestselling author of The One Minute Manager, a business parable that teaches organizations to cope successfully with change.Every day organizations around the world launch change initiatives – often big, expensive ones – designed to improve the status quo. Yet 50 to 70 percent of these change efforts fail. A few perish suddenly, but many die painful, protracted deaths that drain the organi…
Sylvia Nasar, the author of the phenomenal bestseller A Beautiful Mind takes us on a journey through the epic story of the making of modern economics, and how it rescued mankind from squalor and deprivation by placing its material fate in its own hands, rather than in Fate. Nasar's account begins with Charles Dickens and Henry Mayhew observing and publishing the condition of the poor majority in …
A Michael Moore for the Dot.com generation, ‘21 Dog Years’ is Mike Daisey’s wickedly funny story of life in the New Economy trenches.In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us your freaks. Thus began Mike Daisey's love affair with the world’s biggest bookstore.Mike Daisey worked at Amazon.com for nearly three years during the dot-co…
(This edition contains a limited number of illustrations.)The most frank, readable and detailed account available in the English language of the political, economic, environmental and cultural changes sweeping through south-east Asia.By the mid-1990s, south-east Asia and its fast-growing economies were the envy of the world. The region’s leaders boasted that their societies, based on hard work and…
Aspirational business book based on interviews with over 75 leading American CEOs. What does it take to succeed in business and to inspire others? Adam Bryant of The New York Times sat down with more than seventy-five CEOs and asked them how they do their jobs and the most important lessons they learned as they rose through the ranks. The Corner Office draws together lessons, memorable stories, …
The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the short-cut road to success – in business and beyond giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style.'The Obvious' is a refreshingly simple and original business book. Business guru James…
An unhysterical look at the future of employment. We are now facing a revolution in the way we work. A substantial schism in the past which is so great that the work we do will change – possibly so that in two decades our working lives will have been so REWORKED that they are unrecognisable. This is not just about the impact that a low carbon enonomy will have on the way we work. It is also abou…
‘I wish I’d been able to read this book when I was 20. Mind you, it’s never too late’ Clare BaldingIn The Skills award-winning broadcaster Mishal Husain inspires, champions and encourages women to make their ambitions a reality by focusing on practical skills that make a difference.Gathering together advice for women of all ages, whether they are new graduates, working mothers or simply seeking a …