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Книги жанра зарубежная деловая литература

Celebrity Sells
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5
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Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps incre…

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Fibonacci Analysis
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3
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Only someone who is both a successful trader and a successful writer could pull off what Constance Brown has accomplished in this book: distilling Fibonacci analysis to two hundred or so comprehensive, clearly written, eminently practical pages. Brown knows exactly what a professional trying to come up to speed on a new trading tool needs and she provides it, covering what Fibonacci analysis is, h…

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Conflict Management
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3
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Conflict Management is an easy-to-read and high-powered tool for understanding and managing conflict situations. Conflict can spiral out of control, but if you understand how the spiral works you may be able to prevent it from even beginning. In this book you will find many options for managing conflict, including: planning goal setting compromise mediation Expert communicator Baden Eunson also ta…

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Trading Chaos. Maximize Profits with Proven Technical Techniques
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4
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How to trade the markets by integrating Chaos Theory with market sentiment In the first edition of Trading Chaos, seasoned trader and psychologist Bill Williams detailed the potential of Chaos Theory-which seeks to make the unpredictable understandable-in trading and it revolutionized financial decision-making. The Second Edition of Trading Chaos is a cutting edge book that combines trading psycho…

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Hedge Fund Due Diligence. Professional Tools to Investigate Hedge Fund Managers
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3
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Hedge Fund Due Diligence provides a step-by-step methodology that will allow you to recognize and avoid questionable hedge funds before its too late. Based on a framework that hedge fund investigative expert Randy Shain has refined over the course of his successful career, this book offers an overview of due diligence into hedge fund management, how information on managers can be obtained, and why…

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Intermarket Analysis. Profiting from Global Market Relationships
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5
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Praise for INTERMARKET ANALYSIS «John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain English. This book is a must-read for all serious traders.» -Louis B. Mendelsohn, creator of VantagePoint Intermarket Analysis software «John Murphy's Interm…

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Trade to Win. Proven Strategies to Make Money
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Divided into three comprehensive parts, Trade to Win explains the fundamental elements of author Thomas Busby's proven trading approach–which deals with the significance and use of time, key numbers, and market indicators. Along the way, you'll find strategies for trading stocks, options, futures, and other financial products, and go beyond the numbers to learn about a few of the often overlooked …

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Short Selling. Strategies, Risks, and Rewards
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The latest theoretical and empirical evidence on short selling in the United States and throughout the world To get the most success out of what the finance community regards as a risky business, short sellers need high-level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for big…

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Trading Rules that Work. The 28 Essential Lessons Every Trader Must Master
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5
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Trading Rules that Work introduces you to twenty-eight essential rules that can be shaped to fit any trading approach—whether you’re dealing in stocks, commodities, or currencies. Engaging and informative, Trading Rules that Work outlines the deeper psychology behind each of these accepted trading rules and provides you with a better understanding of how to make those rules work for you.

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Family. The Compact Among Generations
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Why do some families thrive for generations? What accounts for the sad deterioration that others experience? This book takes families and the professionals who serve them beyond the now widely accepted practices offered in Family Wealth and offers a view of Hughes's panoramic insights into what makes families flourish and fail. It lays out the basis for the vision of family governance the author h…

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SuperCash. The New Hedge Fund Capitalism
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"James Altucher is scary smart, and also a font of great and original ideas. So it's no surprise that SuperCa$h is so much fun to read and so devilishly informative. It is equally full of 'holy cow!' moments and 'why-didn't-I-think-of-that?' moments. A true keeper." —Stephen J. Dubner, coauthor of Freakonomics «Altucher describes in easy-to-understand terms the strategies used by the smartest mana…

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The Naked Leader. The True Paths to Success are Finally Revealed
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Fasten your seat belt, it's all you need to wear. There is a new wave of thinking and action that puts people before process, choice before change, and meaning before money. We are now entering a new business, leadership and global age, with a vision, agenda and spirit born out of the realisation that there has to be a different way of success, business and leadership. One that sets us free from t…

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Investment Legends. The Wisdom that Leads to Wealth
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Part-philosophy, part-business strategy and part-biography, Investment Legends provides fascinating insight into the key ingredients required for successful investing, as explored through the experiences and tips of fifteen of the world’s leading investors. Drawing on his forty years in the business, leading Financial Review journalist, Barrie Dunstan has travelled the globe interviewing the cast …

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Trend Trading. Timing Market Tides
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Written in a straightforward and accessible style, Trend Trading teaches you how to trade equity trends with sound money management discipline, from the individual stock level to the whole portfolio level. Tailored to investors who want to use elements of trend following strategies in their equity portfolios, Trend Trading presents unique investment tools and advanced technical analysis methods in…

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Life Markets. Trading Mortality and Longevity Risk with Life Settlements and Linked Securities
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A complete guide to longevity finance As the Baby Boomer population continues to age and the need for the securitization of life insurance policies increases, more financial institutions are looking towards longevity trading as a solution. Consequently, there is now a need for innovative financial products and strategies that have the ability to hedge longevity exposure for pension funds, reinsura…

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