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Книги жанра зарубежная деловая литература

Intuition, Creativity, Innovation
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Аннотация на книгу:

This book explores the scientific perspective on the concept of intuition, particularly in relation to vibration, music and emotion. Taking a multimedia approach, it contains practical exercises that will help the reader to achieve greater intuition and develop their capacity for creativity and innovation. The exercises in this book come from over a hundred workshops worldwide in both business and…

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The Persuasive Leader. Lessons from the Arts
4
Аннотация на книгу:

The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership. This b…

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The Handbook of Knowledge-Based Coaching. From Theory to Practice
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Praise for The Handbook ofKnowledge-Based Coaching «Definitive, with extensive references and a commitment to connecting theory to practice in every chapter, this important contribution is a delicious and wide-ranging exploration of the lineages that have shaped the modern practice of coaching.» —Doug Silsbee, author, Presence-Based Coaching and The Mindful Coach «The translation of theories from …

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Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
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Аннотация на книгу:

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated cust…

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The Change Leader's Roadmap. How to Navigate Your Organization's Transformation
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Аннотация на книгу:

This is the most complete change methodology we have found anywhere." – Pete Fox, General Manager, Corporate Accounts, Microsoft US In these turbulent times, competent change leadership is a most coveted leadership skill, and savvy change consultants are becoming trusted participants at the board table. For both leaders and consultants, knowing how to navigate the complexities of organization tran…

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Hedge Fund Modeling and Analysis Using Excel and VBA
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Аннотация на книгу:

Co-authored by two respected authorities on hedge funds and asset management, this implementation-oriented guide shows you how to employ a range of the most commonly used analysis tools and techniques both in industry and academia, for understanding, identifying and managing risk as well as for quantifying return factors across several key investment strategies. The book is also suitable for use a…

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Virtual Team Success. A Practical Guide for Working and Leading from a Distance
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Praise for VIRTUAL TEAM SUCCESS «There's no school for this yet, but when the first is established, Virtual Team Success: A Practical Guide for Working and Leading from a Distance will certainly be the core curriculum.» —JESSICA LIPNACK AND JEFFREY STAMPS, CEO and co-founders, NetAge «Virtual Team Success is a must have for anyone managing geographically-dispersed teams. DeRosa and Lepsinger bring…

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How to Manage Project Opportunity and Risk. Why Uncertainty Management can be a Much Better Approach than Risk Management
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Аннотация на книгу:

Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about what should be done and how best to do it has grown. Managing risk is a risky business. Chapman and Ward provide an in-depth explanation of why it is important to understand and manage underlying uncertainty in all its forms, in order to realise opportu…

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RESPECT. Delivering Results by Giving Employees What They Really Want
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Is it possible that the way to win in business is to give employees exactly what they want? Yes. As RESPECT reveals, managers and organizations who give their employees what they want outperform those who don't. This is no hunch – it's a fact based on more than 25 years of global research. Drs. Jack Wiley and Brenda Kowske have amassed a research database unlike any other, and it all started with …

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Leading Organization Design. How to Make Organization Design Decisions to Drive the Results You Want
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Аннотация на книгу:

Praise for Leading Organization Design «Designing organizations for performance can be a daunting task. Kesler and Kates have done an admirable job distilling the inherent complexity of the design process into manageable parts that can yield tangible results. Leading Organization Design provides an essential hands-on roadmap for any business leader who wants to master this topic.» —Robert Simons, …

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Exotic Options and Hybrids. A Guide to Structuring, Pricing and Trading
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Аннотация на книгу:

The recent financial crisis brought to light many of the misunderstandings and misuses of exotic derivatives. With market participants on both the buy and sell-side having been found guilty of not understanding the products they were dealing with, never before has there been a greater need for clarification and explanation. Exotic Options and Hybrids is a practical guide to structuring, pricing an…

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The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership
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Аннотация на книгу:

Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communic…

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Marketing Plans. How to Prepare Them, How to Use Them
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Аннотация на книгу:

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as …

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The Art of Credit Derivatives. Demystifying the Black Swan
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Аннотация на книгу:

Credit derivatives have been instrumental in the recent increase in securitization activity. The complex nature and the size of the market have given rise to very complex counterparty credit risks. The Lehman failure has shown that these issues can paralyse the financial markets, and the need for detailed understanding has never been greater. The Art of Credit Derivatives shows practitioners how t…

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Bankruptcy and Insolvency Accounting, Volume 1. Practice and Procedure
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Аннотация на книгу:

Accountants and financial managers are often the first professionals to realize that a financial problem exists within a corporation but must be familiar with the various alternatives available to clients before they can offer solutions. Completely updated, Bankruptcy and Insolvency Accounting, Seventh Edition, Volume 1 provides detailed information on SOP 90-7 and FASB statements 141, 142, and 14…

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