Книги жанра зарубежная деловая литература
Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives rea…
You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style that keeps you entertained and leaves you with lasting wisdom. —MICHAEL V. DRAKE, MD, Chancellor, University of California, Irvine «The…
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their «cool factor»…
What if Canada 's so-called environmental nightmare was really an engineering triumph and the key to a stable and sustainable future? For years, Canadians have been hearing nothing but bad news out of the Athabasca Oil Sands. From 20th Century economists decrying it as a perpetual money-loser in the face of more easily-extracted foreign oil to green groups around the world declaring it the world's…
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthi…
Most entrepreneurs interested in buying a business naturally assume they need large amounts of cash to work a deal. In fact, there are other ways to fund an entrepreneurial venture, particularly through seller financing. This simple, straightforward guide covers every possible source of financing available for wannabe business owners, how to deal with sellers, and how to use asset financing, selli…
The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. «The Networked Nonprofit is a must-read for…
Get a second stream of income without getting a second job! For anyone looking for a practical blueprint in creating an additional stream of home-based income, Double Your Income with Network Marketing is for you. This book offers a fresh look at the home-based business industry, offering an original step-by-step plan for home business success that includes a detailed look at the network marketing…
The inside story of what really happened at Lehman Brothers and why it failed In The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Played Inside Lehman Brothers, investigative writer and Vanity Fair contributing editor Vicky Ward takes readers inside Lehman's highly charged offices. What Ward uncovers is a much bigger story than Lehman losing at the risky game of collateralized d…
How to build wealth with passion and purpose The power to create great wealth is already within you. But monetizing that raw energy doesn’t happen by itself. As Christopher Howard shows, building great wealth is a dual process. It begins by identifying your passion—the things you truly and deeply care about, whatever they may be. Next, passion needs to be endowed with purpose: a clearly defined vi…
The guide that defines the results required at each organizational level to sustain business success It's not enough to build a company full of people with leadership skills. The Performance Pipeline digs deep into the real work of executing business results at each leadership layer. Filled with lessons and examples from the author's 40 years of experience Shows how to set performance standards, m…
Do you struggle with keeping your books? Do you dread facing your finances? Do you constantly fear that the tax man will come knocking? Learn Bookkeeping in 7 Days is your step-by-step guide to taking the stress out of keeping your books! This small business guide covers all of the basics, from setting up a general ledger through to confidently conquering your BAS, and all that's in between. In 7 …
An updated look at best rules of investing provided by two of the world's greatest financial thinkers In the updated edition of The Elements of Investing, authors Charles Ellis and Burton Malkiel—two of the world's greatest financial thinkers—have again combined their talents to produce a straight-talking book about investing and saving. Written with every investor in mind, this reliable resource …
Practical strategies to propel your company to the top American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth will be harder to achieve and business failure will be more preval…
An unconventional philosophy for starting and building a business that exceeds your own expectations What does it require to take a concept rapidly and effectively from mind to market? The Benevolent Dictator recognizes that entrepreneurship is a gauntlet. Those who succeed are benevolent dictators—able to make the intricate process happen in days, weeks and months to win. The Benevolent Dictator …