Книги жанра зарубежная деловая литература
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest adv…
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in thi…
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in thi…
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in thi…
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in thi…
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contr…
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Insid…
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Insid…
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Insid…
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Insid…
Extensive research has proven that both personal and business success have more to do with emotional and spiritual intelligence than hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either emotional or spiritual intelligence. But the good news is that – because those intelligences are already lying dormant deep within you – you can learn how to har…
Extensive research has proven that both personal and business success have more to do with emotional and spiritual intelligence than hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either emotional or spiritual intelligence. But the good news is that – because those intelligences are already lying dormant deep within you – you can learn how to har…
Extensive research has proven that both personal and business success have more to do with emotional and spiritual intelligence than hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either emotional or spiritual intelligence. But the good news is that – because those intelligences are already lying dormant deep within you – you can learn how to har…
Extensive research has proven that both personal and business success have more to do with emotional and spiritual intelligence than hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either emotional or spiritual intelligence. But the good news is that – because those intelligences are already lying dormant deep within you – you can learn how to har…
Thinking of starting your own business? You've come to the right place. Thousands of people take the plunge every year for thousands of different reasons; the lifestyle, the opportunity to start over again, the chance to make serious money. No one ever got rich lining their boss's pockets. So you really want to go it alone? Here's how. Make Your First Million shows you how to set up your business …