Книги жанра зарубежная деловая литература
Stop Buying Mutual Funds is the book that Bay Street still doesn't want you to read! For years, millions of Canadians have injected billions of dollars into mutual funds in the quest for better returns on their investments. But few investors realize that most Canadian equity mutual funds consistently underperform the TSE300— the key benchmark they're measured against. Stop Buying Mutual Funds expl…
Stop Buying Mutual Funds is the book that Bay Street still doesn't want you to read! For years, millions of Canadians have injected billions of dollars into mutual funds in the quest for better returns on their investments. But few investors realize that most Canadian equity mutual funds consistently underperform the TSE300— the key benchmark they're measured against. Stop Buying Mutual Funds expl…
Stop Buying Mutual Funds is the book that Bay Street still doesn't want you to read! For years, millions of Canadians have injected billions of dollars into mutual funds in the quest for better returns on their investments. But few investors realize that most Canadian equity mutual funds consistently underperform the TSE300— the key benchmark they're measured against. Stop Buying Mutual Funds expl…
Stop Buying Mutual Funds is the book that Bay Street still doesn't want you to read! For years, millions of Canadians have injected billions of dollars into mutual funds in the quest for better returns on their investments. But few investors realize that most Canadian equity mutual funds consistently underperform the TSE300— the key benchmark they're measured against. Stop Buying Mutual Funds expl…
The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government, medicine, economics, law, and science. However, most resources present only the logic and models rather than demonstrating how these methods can be effectively a…
The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government, medicine, economics, law, and science. However, most resources present only the logic and models rather than demonstrating how these methods can be effectively a…
The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government, medicine, economics, law, and science. However, most resources present only the logic and models rather than demonstrating how these methods can be effectively a…
The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value judgments. DA is already widely used in business, government, medicine, economics, law, and science. However, most resources present only the logic and models rather than demonstrating how these methods can be effectively a…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise…
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise…
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. …
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimatel…
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimatel…