Книги жанра зарубежная деловая литература
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relev…
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relev…
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relev…
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage. Beverley Dipper, Market Insight Manager, Micros…
Explores the components of e-commerce (including EDI). Shows the risks involved when using an e-commerce system. Provides controls for protecting an e-commerce site (e.g., securing financial transactions and confidential transactions). Provides COSO compliant audit approach. Provides risk/control tables and checklists. Technical topics are discussed in simple user-friendly language.
Explores the components of e-commerce (including EDI). Shows the risks involved when using an e-commerce system. Provides controls for protecting an e-commerce site (e.g., securing financial transactions and confidential transactions). Provides COSO compliant audit approach. Provides risk/control tables and checklists. Technical topics are discussed in simple user-friendly language.
Explores the components of e-commerce (including EDI). Shows the risks involved when using an e-commerce system. Provides controls for protecting an e-commerce site (e.g., securing financial transactions and confidential transactions). Provides COSO compliant audit approach. Provides risk/control tables and checklists. Technical topics are discussed in simple user-friendly language.
Explores the components of e-commerce (including EDI). Shows the risks involved when using an e-commerce system. Provides controls for protecting an e-commerce site (e.g., securing financial transactions and confidential transactions). Provides COSO compliant audit approach. Provides risk/control tables and checklists. Technical topics are discussed in simple user-friendly language.
The Dictionary of Auditing is a one-stop resource for key auditing terminology, concepts, and processes essential to auditors and of increasing interest to those that work with them. Covers key regulatory developments such as Sarbanes Oxley and provides links for further reading.
The Dictionary of Auditing is a one-stop resource for key auditing terminology, concepts, and processes essential to auditors and of increasing interest to those that work with them. Covers key regulatory developments such as Sarbanes Oxley and provides links for further reading.
The Dictionary of Auditing is a one-stop resource for key auditing terminology, concepts, and processes essential to auditors and of increasing interest to those that work with them. Covers key regulatory developments such as Sarbanes Oxley and provides links for further reading.
The Dictionary of Auditing is a one-stop resource for key auditing terminology, concepts, and processes essential to auditors and of increasing interest to those that work with them. Covers key regulatory developments such as Sarbanes Oxley and provides links for further reading.
