Книги жанра зарубежная деловая литература
Roberta Snow and Paul Phillips present a clear and structured way to manage the challenges of limited resources, competing demands, and the need for accountability while remaining true to a nonprofit’s mission. Making Critical Decisions offers nonprofit leaders a proven model for making hard choices that minimize risks while maintaining progress toward the organization’s goals as well as a practic…
We are all DigiMarketers now – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. —Miles Young, Chairman, Ogilvy & Mather Asia Pacific «The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenw…
В этой книге поведение потребителей анализируется с помощью современной науки о принятии решений. Автор рассказывает о том, почему люди совершают покупки, что происходит в сознании покупателя, когда он принимает решение, и как можно использовать последние научные знания в своей маркетинговой деятельности. Маркетер с 25-летним стажем, работал в Unilever, T-Mobile и других крупных компаниях.
In The Money Markets Handbook Moorad Choudhry provides, in one comprehensive volume, the description, trading, analysis and calculations of the major markets around the world, providing worked examples and exercises throughout to provide a landmark publication on this important topic. Unique features, including a list of conventions and trading rules in virtually every market in the world, means t…
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donor…
Harvard Business Review – главный деловой журнал в мире. В новом сборнике собраны самые полезные статьи из журнала HBR, посвященные теме продаж. Вы узнаете, как адаптировать структуру отдела продаж к жизненному циклу вашей компании, оптимально использовать возможности микрорынков и выявить влиятельных участников закупочного центра при крупных сделках. Разберетесь, чем плохи продажи решений и как в…
Автор этого бестселлера продал тринадцать тысяч и один автомобиль за пятнадцать лет своей карьеры, попав в Книгу рекордов Гиннесса как величайший продавец в мире. В эту книгу вошли его уникальные системы продаж: успешная сделка, которая может породить еще 250; секреты разведывания данных о клиентах, которые гарантируют будущие продажи; искусство использования других людей для продаж, и наконец, пя…
As the population ages, which nation will rise to lead innovation in the future? Demographics of Innovation takes a deep, investigative look at the link between economic growth, innovation, vitality and entrepreneurship in an aging population, and provides smart strategy for the future. Written by a Stanford-trained economist and demographics expert, who is also a prominent internet entrepreneur, …
As the population ages, which nation will rise to lead innovation in the future? Demographics of Innovation takes a deep, investigative look at the link between economic growth, innovation, vitality and entrepreneurship in an aging population, and provides smart strategy for the future. Written by a Stanford-trained economist and demographics expert, who is also a prominent internet entrepreneur, …
As the population ages, which nation will rise to lead innovation in the future? Demographics of Innovation takes a deep, investigative look at the link between economic growth, innovation, vitality and entrepreneurship in an aging population, and provides smart strategy for the future. Written by a Stanford-trained economist and demographics expert, who is also a prominent internet entrepreneur, …
As the population ages, which nation will rise to lead innovation in the future? Demographics of Innovation takes a deep, investigative look at the link between economic growth, innovation, vitality and entrepreneurship in an aging population, and provides smart strategy for the future. Written by a Stanford-trained economist and demographics expert, who is also a prominent internet entrepreneur, …