Книги жанра зарубежная деловая литература

Controllo Estremo: Come Combatte e Vince la Marina Militare Americana, di Jocko Willink e Leif Babin- Sommario del libro – Readtrepreneur (Disclamer: la presente opera NON è un libro originale, bensì un riepilogo non ufficiale.) Essere un buon leader è un bene prezioso in grado di distinguerti dagli altri. Sei un leader? Questo libro tratta di ciò che rende un leader efficace e porta alla nostra a…

Corporate Governance is the hot topic of the new millennium. Gone are the days when CEOs set agendas and earned 500 times more than average employees. Now, transparency rules. Corporations must establish new systems of accountability, and encourage long-term participation in decision-making by both shareholders and staff. Those that succeed will be better equipped to create wealth, solve complex p…

В этой книге поведение потребителей анализируется с помощью современной науки о принятии решений. Автор рассказывает о том, почему люди совершают покупки, что происходит в сознании покупателя, когда он принимает решение, и как можно использовать последние научные знания в своей маркетинговой деятельности. Маркетер с 25-летним стажем, работал в Unilever, T-Mobile и других крупных компаниях.

Прогнозирование – одна из составляющих искусственного интеллекта. На множестве практических примеров авторы рассказывают, как прогнозирование влияет на стратегии бизнеса. Аджей Агравал – профессор стратегического менеджмента и предпринимательства Школы Мунка Ротманской Школы менеджмента Университета Торонто. Научный сотрудник Национальном бюро экономических исследований в Кембридже (Массачусетс) и…

Harvard Business Review – главный деловой журнал в мире. В новом сборнике собраны самые полезные статьи из журнала HBR, посвященные теме продаж. Вы узнаете, как адаптировать структуру отдела продаж к жизненному циклу вашей компании, оптимально использовать возможности микрорынков и выявить влиятельных участников закупочного центра при крупных сделках. Разберетесь, чем плохи продажи решений и как в…

Learn to Decode the DNA of Management and Strategy-Execution in an Increasingly Turbulent World Just as DNA contains the genetic instructions used in the development and functioning of all living organisms, what if we could decode containing the elements of management and strategy-execution? Traditional management practices are rooted in a mechanical mindset where the problem and solution are know…

Learn to Decode the DNA of Management and Strategy-Execution in an Increasingly Turbulent World Just as DNA contains the genetic instructions used in the development and functioning of all living organisms, what if we could decode containing the elements of management and strategy-execution? Traditional management practices are rooted in a mechanical mindset where the problem and solution are know…

Learn to Decode the DNA of Management and Strategy-Execution in an Increasingly Turbulent World Just as DNA contains the genetic instructions used in the development and functioning of all living organisms, what if we could decode containing the elements of management and strategy-execution? Traditional management practices are rooted in a mechanical mindset where the problem and solution are know…

Learn to Decode the DNA of Management and Strategy-Execution in an Increasingly Turbulent World Just as DNA contains the genetic instructions used in the development and functioning of all living organisms, what if we could decode containing the elements of management and strategy-execution? Traditional management practices are rooted in a mechanical mindset where the problem and solution are know…

Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you ne…

Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you ne…

Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you ne…

Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you ne…

A roadmap to improve corporate social responsibility The 2016 U.S. Presidential Campaign focused a good deal of attention on the role of corporations in society, from both sides of the aisle. In the lead up to the election, big companies were accused of profiteering, plundering the environment, and ignoring (even exacerbating) societal ills ranging from illiteracy and discrimination to obesity and…

A roadmap to improve corporate social responsibility The 2016 U.S. Presidential Campaign focused a good deal of attention on the role of corporations in society, from both sides of the aisle. In the lead up to the election, big companies were accused of profiteering, plundering the environment, and ignoring (even exacerbating) societal ills ranging from illiteracy and discrimination to obesity and…