Книги жанра зарубежная деловая литература
Controllo Estremo: Come Combatte e Vince la Marina Militare Americana, di Jocko Willink e Leif Babin- Sommario del libro – Readtrepreneur (Disclamer: la presente opera NON è un libro originale, bensì un riepilogo non ufficiale.) Essere un buon leader è un bene prezioso in grado di distinguerti dagli altri. Sei un leader? Questo libro tratta di ciò che rende un leader efficace e porta alla nostra a…
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team …
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team …
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team …
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team …
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that t…
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the ar…
Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possible. Created to be flexible, the Learning Path approach can be customized to fit your organization no matter what its type or size. Learning Paths is divided into three sections: The Learning Path Meth…
The definitive guide to capital markets regulatory compliance Governance, Compliance, and Supervision in the Capital Markets demystifies the regulatory environment, providing a practical, flexible roadmap for compliance. Banks and financial services firms are under heavy regulatory scrutiny, and must implement comprehensive controls to comply with new rules that are changing the way they conduct b…
THE DEFINITIVE GUIDE TO NAVIGATING TODAY'S FINANCIAL SERVICES INDUSTRY From «one-stop shopping» for financial services to major structural shifts within the industry, rapid changes in information technology, trends toward business combinations, statutory laws, and global competition have contributed to breaking down the geographic and product barriers that once separated traditional financial inst…
THE DEFINITIVE GUIDE TO NAVIGATING TODAY'S FINANCIAL SERVICES INDUSTRY From «one-stop shopping» for financial services to major structural shifts within the industry, rapid changes in information technology, trends toward business combinations, statutory laws, and global competition have contributed to breaking down the geographic and product barriers that once separated traditional financial inst…
THE DEFINITIVE GUIDE TO NAVIGATING TODAY'S FINANCIAL SERVICES INDUSTRY From «one-stop shopping» for financial services to major structural shifts within the industry, rapid changes in information technology, trends toward business combinations, statutory laws, and global competition have contributed to breaking down the geographic and product barriers that once separated traditional financial inst…
THE DEFINITIVE GUIDE TO NAVIGATING TODAY'S FINANCIAL SERVICES INDUSTRY From «one-stop shopping» for financial services to major structural shifts within the industry, rapid changes in information technology, trends toward business combinations, statutory laws, and global competition have contributed to breaking down the geographic and product barriers that once separated traditional financial inst…
This book presents the main valuation approaches that can be used to value financial institutions. By sketching 1) the different business models of banks (both commercial and investment banks) and insurance companies (life, property and casualty and reinsurance); 2) the structure and peculiarities of financial institutions’ reporting and financial statements; and 3) the main features of regulatory…
Мысль, почему люди одержимы желанием иметь много денег, сподвигла Уильяма Лейта отправиться в путешествие в эксцентричный и скользкий, но от этого не менее желанный мир богачей. Автор книги проводит день с настоящим Волком с Уолл-стрит, посещает роскошный особняк одинокого русского миллионера и осматривает поместье олигарха. Он летает на частных самолетах на частные острова и проводит время в част…