Virgin King (Text Only)
Tim Jackson
First published in 1994 and now available as an ebook.This edition does not include illustrations.Richard Branson is unique among today's folk heroes. Which other self-made British billionaire could lay claim to the highest esteem of our school children? Which other company chairman could be referred to by former BA Chairman Lord King as a 'pirate', having launched an airline largely on the profits of a pop song, and then go on to strike terror into the hearts of Coca-Cola and Pepsi by repackaging a branded cola? Only Branson. He is the everyman entrepreneur of our times: half marketing genius, half motivational wizard.'Virgin King' explains how Branson started a mail-order record business in 1969 and ended up with a corporate conglomerate and riches beyond his dreams today. In the first fully independent, unauthorised account of one of the great success stories of our time, Tim Jackson reveals how a public-school drop-out has found the key to presenting aggressive business acumen with a friendly face. 'Virgin King' is the compelling history of both a private business empire and the man at its centre.
COPYRIGHT (#ulink_c798c8dd-e47f-5895-a9f0-552429777fdf)
Fourth Estate
An imprint of HarperCollinsPublishers Ltd.
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London SE1 9GF
www.harpercollins.co.uk (http://www.harpercollins.co.uk/)
First published in Great Britain by HarperCollinsPublishers 1994
Copyright © Tim Jackson 1994, 1995
Tim Jackson asserts the moral right to be identified as the author of this work
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Source ISBN: 9780006382676
Ebook Edition © DECEMBER 2016 ISBN: 9780008240646
Version: 2017-01-05
DEDICATION (#ulink_ebeb9170-c0f9-5918-a010-c7c31b6695e9)
For Emily Marbach
CONTENTS
COVER (#u3c2e7f62-3fc2-59f9-a7cd-fcfd4e4880b9)
TITLE PAGE (#u5fb8b21b-5809-55e4-86b4-7e8e0965a89f)
COPYRIGHT (#ulink_ba98b5b1-b3a4-5ef1-bee3-b5c055aa5c64)
DEDICATION (#ulink_d9eae079-cea0-508b-974d-d8a9fa8500ae)
PROLOGUE: Concealing the Art (#ulink_5dcb05ec-e817-593d-9a72-1e2ceb3bec04)
1 1969: Easy Work, Good Money (#ulink_6dbd0175-fca7-5434-a85c-0d019b96adff)
2 One Per Cent of Tubular Bells (#ulink_8d6293c2-a3e1-5ef2-a215-4353e71b4a9f)
3 Broken Bottles (#ulink_cb595afe-4138-555f-a51c-605f182539a4)
4 Media Mogul (#ulink_2e98fedf-1dcb-5b74-9021-d43eea8a887f)
5 Do You Really Want to Hurt Me? (#ulink_bb5ab6b0-97c7-56de-9452-940af701abd1)
6 Dear Randolph (#ulink_3f66e33f-d398-5a19-92b4-d81c095b554e)
7 To Market, To Market (#ulink_6ac0d32f-99de-5087-a192-7a7ca31b36d9)
8 ‘Too Liberal a Use of the Lawyers’ (#litres_trial_promo)
9 The Little Boys and Their Boats (#litres_trial_promo)
10 Hales and the Lionheart (#litres_trial_promo)
11 Enlightened Capitalism (#litres_trial_promo)
12 ‘I’ve Got to Believe You’re Serious about It’ (#litres_trial_promo)
13 Hot Air (#litres_trial_promo)
14 Flying Across Two Oceans (#litres_trial_promo)
15 Recovery in Woodstock Street (#litres_trial_promo)
16 A Man of Property (#litres_trial_promo)
17 Branson Succumbs to Takeover Fever (#litres_trial_promo)
18 Loos, Booze and Upper Class (#litres_trial_promo)
19 The Price of Privacy (#litres_trial_promo)
20 Playing at Retailing (#litres_trial_promo)
21 How John Thornton Earned His $3m (#litres_trial_promo)
22 The BA Bonus (#litres_trial_promo)
23 Heathrow Airport and the Slot Machine (#litres_trial_promo)
24 A Matter of Timing (#litres_trial_promo)
25 The £40m Wager (#litres_trial_promo)
EPILOGUE (#litres_trial_promo)
