Losing patience with rejections, Jerry and Joe finally sent off Superman samples to comic book publishers, only to receive more negative feedback. With no one in the publishing business showing interest in the Superman character, the Man of Steel sat on the shelf. Then, one day in the spring of 1938, Jerry and Joe opened the mail to find an intriguing proposal from DC Comics—Harry Donenfeld’s promising new venture. The letter came from editor Vin Sullivan, who had been assigned to launch a new title, Action Comics (AC), to build on the success of DC Comics. Jerry and Joe had created a couple of the lesser characters for Donenfeld’s publications, but this new one sounded bigger. Sullivan wanted a 13-page Superman adventure as the lead story for the debut issue of AC. Sullivan was desperate for a good character and didn’t have time to start from scratch with a new concept. He had come across an old, rejected Superman proposal, and he was willing to pay Siegel and Shuster to recraft it for AC—pronto. Jerry and Joe’s company would have to produce the four-color cover and 13 pages of illustrated text in a couple of weeks to meet a fast-approaching deadline.
Tired of watching their best character sit on the shelf as new comic books rolled out new superheroes every week (even the word “super” was turning up regularly), Siegel and Shuster accepted the offer and began scrambling to fill the order. After a series of back-and-forth rewrites, remakes, and spats between the Cleveland collaborators and the New York publishers, 200,000 copies of the comic went to press in the summer of 1938. Action Comics No. 1 hit the newsstands with Superman on the cover. The hero is effortlessly lifting a car as men scramble in stupefied horror.
Although the story would be embellished and refined in future editions, the first page of panels in Action Comics No. 1 lays out the superhero’s basic origins and core identity. It also reveals his decidedly liberal leanings. Superman bursts onto the scene as the New Deal blend of optimism and social responsibility, a muscular do-gooder with a boundless passion for justice. Or as Action Comics
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