Клиентоцентричность. Отношения с потребителями в цифровую эпоху

9

В тексте этой книги под «продуктами» понимаются как товары, так и услуги.

10

Charisse Jones and Chris Woodyard, “Which Stores Is Rue21 Closing? Here’s a List,” USA Today, April 19, 2017, www.usatoday.com/story/money/business/2017/04/19/which-stores-rue21-closing-heres-many-them/100616484/.

11

Barbara Farfan, “Here Is a List of the Macy’s Stores Going out of Business in 2017,” The Balance, October 9, 2017, www.thebalance.com/macys-store-closings-2892434.

12

Josh Sanburn, “Why the Death of Malls Is More than Shopping,” Time, July 20, 2017, time.com/4865957/death-and-life-shopping-mall/.

13

“Get Bespoke’s Most Actionable Ideas,” Bespoke Investment Group, April 13, 2017, www.bespokepremium.com/?s=Death%2Bby%2Bamazon.

14

Fred Imbert, “New ProShares ETF Makes Money When Retail Stocks Get Hit,” CNBC, November 24, 2017, www.cnbc.com/2017/11/24/decline-of-the-retail-store-etf-tries-to-make-money-off-retails-misery.html.

15

“Best Buy (BBY): 33 Year Stock Price History,” MacroTrends, March 9, 2018, www.macrotrends.net/stocks/charts/BBY/prices/best-buy-stock-price-history.