Benjamin Franklin; Self-Revealed, Volume 2 (of 2)

In 1732 was first published, at fivepence a copy, Franklin's famous almanac known as Poor Richard's Almanac, which for twenty-five years warmed the homes of Pennsylvania with the ruddy glow of its wit, humor and wisdom. His endeavor in conducting it he tells us was to make it both entertaining and useful, and he was so successful that he reaped considerable profit from the nearly ten thousand copies of it that he annually sold. Hundreds of the inhabitants of Pennsylvania, who read nothing else, read the Almanac. Its infectious humor, its coarse pleasantry, its proverbs and sayings so much wiser than the wisdom, and so much wittier than the wit of any single individual, made the name of Franklin a common household word from one end of Pennsylvania to another, and, when finally strained off into Father Abraham's speech, established his reputation as a kindly humorist and moral teacher throughout the world.

In somewhat the same spirit of instruction as well as entertainment was the Gazette, too, conducted.

I considered my newspaper, also [says Franklin], as another means of communicating instruction, and in that view frequently reprinted in it extracts from the Spectator, and other moral writers; and sometimes publish'd little pieces of my own, which had been first compos'd for reading in our Junto.

The caution exercised by the Gazette in shutting out malice and personal abuse from its columns is the subject of one of the weightiest series of statements in the Autobiography.

In the conduct of my newspaper [Franklin declares] I carefully excluded all libelling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stage-coach, in which any one who would pay had a right to a place, my answer was, that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now, many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences. These things I mention as a caution to young printers, and that they may be encouraged not to pollute their presses and disgrace their profession by such infamous practices, but refuse steadily, as they may see by my example that such a course of conduct will not, on the whole, be injurious to their interests.

By 1733 Franklin was sufficiently established in business to branch out still more. That year he sent one of his journeymen, Thomas Whitemarsh, to Charleston, South Carolina, where a printer was needed, under an agreement of partnership which was the prototype of most of the subsequent articles of copartnership formed by him with other printers under similar conditions; that is to say, he furnished the printing outfit, paid one third of the expenses, and received one third of the profits. The history of this partner gave Franklin an opportunity to moralize a little in the Autobiography upon the importance of a knowledge of accounts rather than of music or dancing as a part of female education. The Carolina printer was a man of education and honest, but ignorant of accounts, and, though he made occasional remittances, Franklin could never get any account from him, nor any satisfactory statement of the condition of the partnership business. On his death, however, his widow, who had been born and bred in Holland, not only sent Franklin as clear a statement as was possible of the past transactions of the firm, but subsequently rendered him an exact account every quarter with the utmost punctuality, and, besides, managed the business with such success that she reared a family of children decently, and, upon the expiration of the copartnership, purchased the outfit from Franklin, and turned it over to her son.

The success of the Carolina partnership encouraged Franklin to form partnerships with other journeymen of his, and by 1743 he had opened three printing-offices in three different colonies, and proposed to open a fourth, if he could find a suitable person to take charge of it. Others were opened by him later. Among the persons besides Whitemarsh, established by him at different times as printers, under one arrangement or another with himself, were Peter Timothy in South Carolina, Smith and Benjamin Mecom in Antigua, James Parker in New York, his brother in Rhode Island, Hall and Miller and Samuel Holland at Lancaster, and William Daniell at Kingston, Jamaica. Speaking of his partners in the Autobiography, he says of them:

Most of them did well, being enabled at the end of our term, six years, to purchase the types of me and go on working for themselves, by which means several families were raised. Partnerships often finish in quarrels; but I was happy in this, that mine were all carried on and ended amicably, owing, I think, a good deal to the precaution of having very explicitly settled, in our articles, everything to be done by or expected from each partner, so that there was nothing to dispute, which precaution I would therefore recommend to all who enter into partnerships; for, whatever esteem partners may have for, and confidence in each other at the time of the contract, little jealousies and disgusts may arise, with ideas of inequality in the care and burden of the business, etc., which are attended often with breach of friendship and of the connection, perhaps with lawsuits and other disagreeable consequences.

Two other business enterprises of Franklin merit notice. He was the founder of the first newspaper in the United States to be published in a foreign tongue, namely, the Philadelphische Zeitung, which owed its origin to the large number of Germans who came over to Pennsylvania during the Colonial Period. He was also the founder of a monthly literary magazine which for some reason he does not mention in the Autobiography at all. It was the second enterprise of the kind undertaken in America, and was known as The General Magazine and Historical Chronicle for All the British Plantations in America. To Franklin as a business man might aptly be applied the words of Emerson with respect to Guy:

Stream could not so perversely windBut corn of Guy's was there to grind.

One exception, however, appears to have been this magazine which lasted but a short time. It was ill-starred from the start. When Franklin was ready to spring it upon the public, he engaged John Webbe as its editor, but Webbe betrayed the project to Bradford, who at once announced that, a little later, a magazine would be offered to the public edited by Webbe, and published by himself. When the first number of Franklin's magazine came out, he stated that its publication was earlier than he had intended because of the faithless conduct of Webbe. This Webbe resented by charging Franklin, who was then Postmaster at Philadelphia, with shutting out Bradford's Mercury from the post, but Franklin silenced his fire by stating and proving that he had had no choice in the matter, because he had been commanded by Postmaster-General Spottswood, on account of Bradford's failure as Postmaster at Philadelphia to account with him, to suffer no longer any of his newspapers or letters to be conveyed by post free of charge.

The business of Franklin received another push forward with the political consequence which he acquired through the Gazette and the influence of the Junto. In 1736, he was chosen Clerk of the General Assembly, and in the succeeding year he was appointed Postmaster at Philadelphia, in the place of Bradford, by Alexander Spottswood, who had been Governor of Virginia, and was then the Deputy Postmaster-General for America. The salary of the Postmastership was small, but, for the purposes of the Gazette, the office gave him the same advantage that Bradford had enjoyed, when he refused to allow that newspaper to be carried by his post-riders. The positions of the two men were now reversed, but Franklin was too magnanimous to remind Bradford, sternly, as he did Jemmy Read, that Fortune's Wheel is ever turning. "My old competitor's newspaper," he says, "declined proportionably, and I was satisfy'd without retaliating his refusal, while postmaster, to permit my papers being carried by the riders." Bradford had suffered, Franklin adds, "for his neglect in due accounting." And this gave him occasion to observe that regularity and clearness in rendering accounts and punctuality in making remittances are "the most powerful of all recommendations to new employments and increase of business."

The office of Clerk of the Assembly also had its business value.

Besides the pay for the immediate service as clerk [Franklin says] the place gave me a better opportunity of keeping up an interest among the members, which secur'd to me the business of printing the votes, laws, paper money, and other occasional jobbs for the public, that, on the whole, were very profitable.

The first year that he came up for election the vote in his favor was unanimous, but the next year, while he was elected, it was only after a new member had made a long speech against him in the interest of another candidate. How Franklin conciliated the unfriendliness of this member is fully told in the Autobiography;

I therefore did not like the opposition of this new member, who was a gentleman of fortune and education, with talents that were likely to give him, in time, great influence in the House, which, indeed, afterwards happened. I did not, however, aim at gaining his favour by paying any servile respect to him, but, after some time, took this other method. Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book, and requesting he would do me the favour of lending it to me for a few days. He sent it immediately, and I return'd it in about a week with another note, expressing strongly my sense of the favour. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death. This is another instance of the truth of an old maxim I had learned, which says, "He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged." And it shows how much more profitable it is prudently to remove, than to resent, return, and continue inimical proceedings.

The artifice practised by Franklin on this occasion has been condemned. What he really did, of course, was to use gratified vanity as a foil to mortified vanity. The possible consequences of the new member's hostility were too serious for him to say as Washington was in the habit of saying when he had a bad cold: "Let it go as it came." He knew that the malice was as shallow as the good will; and the alternatives were resentment, sycophancy, or a little subtlety. Under the circumstances, Franklin would not have been Franklin, if he had not elected subtlety.

Nothing was now wanting to the full development of his business career except the repetition in other communities of the success that had crowned his personal exertions in Pennsylvania. Referring to the state of his business at this time, he says in the Autobiography;

My business was now continually augmenting, and my circumstances growing daily easier, my newspaper having become very profitable, as being for a time almost the only one in this and the neighboring provinces. I experienced, too, the truth of the observation, "that after getting the first hundred pound, it is more easy to get the second," money itself being of a prolific nature.

The outcome of it all was that, in the year 1748, at the age of forty-two, he flattered himself, to repeat his own language, that, by the sufficient, though moderate, fortune which he had acquired, he had secured leisure during the rest of his life for philosophical studies and amusements.

The plan that he formed for securing this leisure, which he turned to such fruitful, purposes, was marked by his usual good judgment. In 1744, he had taken into his employment David Hall, a Scotch journeyman, and a friend of Strahan. He now admitted Hall to partnership with him. "A very able, industrious, and honest partner, Mr. David Hall, with whose character I was well acquainted, as he had work'd for me for four years," are the terms in which he speaks of Hall in the Autobiography. "He took off my hands," he continues, "all care of the printing-office, paying me punctually my share of the profits. The partnership continued eighteen years, successfully for us both." Under the provisions of the partnership agreement, Hall was to carry on the printing and publishing business of Franklin in his own way, but in the firm name of Franklin and Hall, and Hall was to pay to Franklin a thousand pounds a year for eighteen years; at the end of which period Hall was to become the sole proprietor of the business.9 Exactly what income Franklin was deriving from his printing and publishing business at the time that this agreement was entered into is not known, but reasonable conjecture has placed it at something like two thousand pounds a year. At that time he was also the owner of a considerable amount of property, representing invested returns from his business in the past. The Gazette continued to be published until the year 1821. When the term of eighteen years, during which the partnership was to last, expired in 1766, the profits had been over twelve thousand pounds, Pennsylvania currency, from subscriptions, and over four thousand pounds, Pennsylvania currency, from advertisements. Judged by the standards of the time and place, it was an extraordinary degree of success which had enabled Franklin in some twenty years to establish so lucrative a business as that which he handed over to the management of Hall in 1748, and few indeed have been the men in mercantile history, who have been willing, after so long a period of prosperous addiction to gain, to turn away to purely intellectual and unremunerative pursuits from such a prospect of increasing self-enrichment as that renounced by Franklin when he wrote to Cadwallader Colden that he, too, was taking the proper measures for obtaining leisure to enjoy life and his friends more than in the past; having put his printing-house under the care of his partner, David Hall, absolutely left off book-selling, and removed to a more quiet part of the town, where he was settling his old accounts, and hoped soon to be quite master of his own time, and no longer, as the song had it, at everyone's call but his own. Nobody knew better than he that, if, after getting the first hundred pounds, it is easier to get the second, it is still easier, after getting the second hundred pounds, to get the third.

For Hall, Franklin entertained uninterrupted feelings of respect and affection, down to the date of the former's death on December 17, 1772. "My Love to Mr. Hall," is one of his messages to Deborah some seven years after the firm of Franklin and Hall was created. Before that he had written to Strahan, "Our friend, Mr. Hall, is well, and manages perfectly to my satisfaction." Many years after the death of Hall, the account between Franklin and him had not been wholly settled, and a letter from the former to Strahan in the year 1785 tells him that Hall and himself had not been of the same mind as to "the value of a copyright in an established newspaper, of each of which from eight to ten thousand were printed," but "were to be determined" by Strahan's opinion. "My long absence from that country, and immense employment the little time I was there," Franklin wrote, "have hitherto prevented the settlement of all the accounts that had been between us; though we never differed about them, and never should if that good honest man had continued in being."

Franklin's failure to forecast the stubborn hostility of the Colonies to the Stamp Act not only cost him some personal popularity but it caused his firm some pecuniary loss. Anticipating with his usual shrewdness the passage of that Act, which imposed a tax of a sterling half-penny on every half-sheet of a newspaper, however small, he sent over to Hall one hundred reams of large half-sheet paper, but permission could not be obtained to have it stamped in America, and it was all reshipped to England at a loss.

As to the Paper sent over [he wrote to Hall] I did it for the best, having at that time Expectations given me that we might have had it stampt there; in which case you would have had great Advantage of the other Printers, since if they were not provided with such Paper, they must have either printed but a half sheet common Demi, or paid for two Stamps on each Sheet. The Plan was afterward alter'd notwithstanding all I could do, it being alledged that Scotland & every Colony would expect the same Indulgence if it was granted to us. The Papers must not be sent back again: But I hope you will excuse what I did in Good will, tho' it happen'd wrong.

After the retirement of Franklin from active business, he still continued to hold his office as Postmaster at Philadelphia, and, while holding it, he was employed by the Deputy Postmaster-General for America as his comptroller to examine and audit the accounts of several of his subordinate officers. Upon the death of the Deputy Postmaster-General, he was appointed his successor, jointly with William Hunter, of Virginia, by the British Postmasters-General. When the pair were appointed, the office had never earned any net revenue for the British Crown. Under the terms of their appointment, they were to have six hundred pounds a year between them, if they could make that sum out of its profits, and, when they entered upon it, so many improvements had to be effected by them that, in the first four years, it ran into debt to them to the extent of upwards of nine hundred pounds; but, under the skilful management of Franklin, it became remunerative, and, before he was removed by the British Government, after his arraignment before the Privy Council, it had been brought to yield three times as much clear revenue to the Crown as the Irish Post-office. "Since that imprudent transaction," Franklin observes in the Autobiography, "they have receiv'd from it – not one farthing!"

On August 10, 1761, eight years after the appointment of Franklin and Hunter, and a few weeks before Foxcroft succeeded Hunter, there was a net balance of four hundred and ninety-four pounds four shillings and eight pence due by the American Post-office to the British Crown; which was duly remitted. "And this," exclaims the astonished official record of the fact in England, "is the first remittance ever made of the kind." Between August 10, 1761, and the beginning of 1764, the net profits of the American Post-office amounted to two thousand and seventy pounds twelve shillings and three and one quarter pence, and drew from the British Postmasters-General the statement, "The Posts in America are under the management of persons of acknowledged ability." With this record of administrative success, it is not surprising that, when Franklin was removed from office, he should have written to Thomas Cushing these bitter words:

I received a written notice from the Secretary of the general post-office, that His Majesty's postmaster-general found it necessary to dismiss me from my office of deputy postmaster-general in North America. The expression was well chosen, for in truth they were under a necessity of doing it; it was not their own inclination; they had no fault to find with my conduct in the office; they knew my merit in it, and that, if it was now an office of value, it had become such chiefly through my care and good management; that it was worth nothing, when given to me; it would not then pay the salary allowed me, and, unless it did, I was not to expect it; and that it now produces near three thousand pounds a year clear to the treasury here. They had beside a personal regard for me. But as the postoffices in all the principal towns are growing daily more and more valuable, by the increase of correspondence, the officers being paid commissions instead of salaries, the ministers seem to intend, by directing me to be displaced on this occasion, to hold out to them all an example that, if they are not corrupted by their office to promote the measures of administration, though against the interests and rights of the colonies, they must not expect to be continued.

Not only was the American postal service made by Franklin's able management to yield a net revenue to the British Crown, but it was brought up to a much higher level of efficiency. For one thing, the mails between New York and Philadelphia were increased from one a week in summer and two a month in winter to three a week in summer and one a week in winter. In 1764, a Philadelphia merchant could mail a letter to New York and receive a reply the next day. For another thing, post-riders were required to carry all newspapers offered to them for carriage whether the newspapers of postmasters or not. In the discharge of his postal duties, Franklin was compelled to make many long journeys outside of Pennsylvania, and these journeys did much, as we have said, to extend his reputation on the American continent and to confirm his extraordinary familiarity with American conditions. As soon as he was appointed Deputy Postmaster-General for America with Hunter, William Franklin was appointed Comptroller of the Post-office. The post-office at Philadelphia he first conferred upon William Franklin, then upon Joseph Read, one of Deborah's relatives, and then upon Peter Franklin, Franklin's brother. Indeed, so long as there was a Franklin or a Read willing to enter the public service, Franklin's other fellow-countrymen had very little chance of filling any vacant post in the American Post-office. This was doubtless due not only to his clannishness but also to the fact that, as far as we can now judge, nepotism was a much more venial offence in the eyes of the public during the colonial era than now. Even now it may be doubted whether the disfavor with which it is regarded is prompted so much by its prejudicial tendency from a public point of view as by its tendency, from the point of view of the spoilsman, to interfere with the repeated use of office for partisan purposes.

The income upon which Franklin retired from business was the sum of one thousand pounds a year for eighteen years, which Hall agreed to pay him, the small salary, arising from the office of Postmaster at Philadelphia, and the income, supposed to be about seven hundred pounds a year, produced by his invested savings. When in England, in addition to the one thousand pounds a year, paid to him by Hall, which ended in the year 1766, and the income derived by him from invested savings, he received a salary of three hundred pounds a year from his office as Deputy Postmaster-General for America, until he was removed in 1774, and for briefer periods a salary of five hundred pounds a year from his office as Colonial Agent for Pennsylvania, and salaries of four hundred pounds, two hundred pounds and one hundred pounds as the Colonial Agent of Massachusetts, Georgia and New Jersey, respectively. With his removal from his office of Deputy Postmaster-General, all these agencies and the salaries attached to them came to an end. When the annuity paid to him by Hall ceased, his income was so seriously curtailed that he was compelled, as we have seen, to remind Deborah of the fact. After his return from England in 1775, he was appointed the Postmaster-General of the United States at a salary of one thousand pounds a year.

For his public services in France, he was allowed at first a salary of five hundred pounds a year and his expenses, and subsequently, when his rank was advanced to that of ambassador, two thousand five hundred pounds a year. When he returned from France to America, he communicated to his old friend, Charles Thomson, the Secretary of Congress, his hope that Congress might be kind enough to recognize the value of his services and sacrifices in the American cause by granting him some small tract of land in the West. He saw, he said, that Congress had made a handsome allowance to Arthur Lee for his services to America in England before his appointment as Commissioner to France, though it had made none to the writer or to Mr. Bollan, who were also parties to these services. Moreover, Lee, on his return to America, as well as John Jay, had been rewarded by Congress with a good office. The letter, of course, made out an irrefragable case; for, if the United States had given the whole Northwest Territory to Franklin, his heirs and assigns forever, the gift would hardly have exceeded the value of his services. It was written just before the Old Congress gave way to the First Congress under the Federal Constitution, and nothing ever came of it. The conduct of the Old Congress to Franklin in other respects had been so ungenerous that it is hardly likely that it would have made any response to the appeal anyhow unless solicited by a more intriguing spirit than his.