зарубежная деловая литература

зарубежная образовательная литература

маркетинг, PR, реклама

управление продажами

стратегия маркетинга

Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.
Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.
The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose Reframe your approach to metrics so that they accelerate performance Create a tribe of True Believers who drive revenue and do honorable work
People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

современная зарубежная литература

социальная проза

в поисках счастья

французская литература

издательство Corpus

Leading with Noble Purpose

[b]Don’t let anyone tell you that you have to choose [/b][b]between making money and making a difference. [/b] 
[i]Selling [/i][i]With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition[/i] is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, [i]Selling With Noble Purpose[/i] explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. 
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: 
How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.