This book overviews and integrates the business and technical issues that pharmaceutical companies need to know in order to combat the major global problem of counterfeit medicines. In addition to discussion of the problems, the author Davison addresses analytical techniques scientists use to detect counterfeits and presents some possible solutions to the threat of counterfeit medical products. Co…
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumptio…
Radiology plays an invaluable role in the initial diagnosis and subsequent management of patients and this fully revised and updated new edition of Lecture Notes: Radiology presents the essential core knowledge needed by medical students, junior doctors on the Foundation Programme, specialist nurses and staff in the radiology department. Organized by body systems, it provides a fundamental underst…
Radiology plays an invaluable role in the initial diagnosis and subsequent management of patients and this fully revised and updated new edition of Lecture Notes: Radiology presents the essential core knowledge needed by medical students, junior doctors on the Foundation Programme, specialist nurses and staff in the radiology department. Organized by body systems, it provides a fundamental underst…
Now in two colours throughout, this new edition of Lecture Notes: Neurology contains the core neurological information required, whichever branch of clinical medicine you choose. Reflecting current clinical practice, the latest advances in the diagnosis and management of neurological diseases are concisely covered. The book is divided into two parts. The Neurological Approach looks at neurological…
Public Health Policy: Issues, Theories, and Advocacy offers students an engaging and innovative introduction to public health policy: its purpose, how it is originated, and how it is implemented. The book describes the underlying theories and frameworks as well as practical analytical tools needed for effective advocacy and communication. Drawing on the multidisciplinary nature of public health, t…
Sexually Transmitted Diseases present a major public health challenge. Over 25 diseases can be transmitted through sexual activity, and effective treatment, especially where long term infection can lead to further health problems, and in women infertility, requires good diagnostic skills and understanding of the best treatment methods. This book aims to give a practical guide to diagnosis and trea…
The breadth and depth of expertise essential for equine veterinary nursing today is provided in this definitive textbook. Thoroughly revised and updated in its second edition, and now fully illustrated in colour. This book covers the content of the ever-expanding equine nursing syllabus, while still succinctly covering all the basics that veterinary nurses specialising in other species need to kno…
Obesity is a hugely expensive and increasing problem worldwide, leading to disability, reproductive problems, depression and accelerated metabolic and vascular diseases in a large proportion of men, women and children. The ABC of Obesity is a new guide which will aid its effective management, addressing issues such as dieting, exercise, self esteem, drug treatment and surgery. Recent evidence is u…
Essential Clinical Neuroanatomy is an accessible introduction to regional and functional neuroanatomy, which cuts through the jargon to help you engage with the key concepts. Beautifully presented in full color, with hundreds of annotated illustrations and images, Essential Clinical Neuroanatomy begins with an introductory section on the regional aspects of the topic, then discusses each structure…
With over 450 full colour images, ABC of Dermatology is a practical guide to identification, recognition, treatment and management of common dermatological conditions encountered within primary care, walk-in centres, and the emergency room and within patients admitted to hospital with medical/surgical conditions. Fully updated with new developments and treatments, this sixth edition provides expan…
Recognize, understand, and manage sleep dysfunction in your patients Sleep disorders can cause neurological problems. Neurological problems can cause sleep disorders. Whatever the cause or effect, neurologists need to be well versed in sleep medicine. This enables effective discussion of sleep problems and improved patient outcomes and satisfaction. Sleep Medicine in Neurology introduces the pract…
Promising Care: How We Can Rescue Health Care by Improving It collects 16 speeches given over a period of 10 years by Donald M. Berwick, an internationally acclaimed champion of health care improvement throughout the course of his long and storied career as a physician, health care educator and policy expert, leader of the Institute for Healthcare Improvement (IHI), and administrator of the Center…
The first ECG book to be aimed specifically at nurses. This practical, handy-sized guide will be useful for nurses working in all acute areas, as well as general nurses and students learning about ECGs for the first time. Real ECGs are used throughout to supplement the text. Bullet points, diagrams and self-assessment tools are features of every chapter. Accompanying every ECG trace will be a brie…
Preterm birth is a major challenge in perinatal health care. Most perinatal deaths occur in preterm infants, and preterm birth is an important risk factor for neurological damage, including cerebral palsy. This ABC covers all the latest information on this complex and multidisciplinary area from obstetric issues to immediate care of preterm infants, respiratory complications, and how to provide su…