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Книги жанра зарубежная деловая литература

The Fast Forward MBA Pocket Reference
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The Fast Forward MBA Pocket Reference Second Edition – more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Re…

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Capitalism's Achilles Heel. Dirty Money and How to Renew the Free-Market System
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For over forty years in more than sixty countries, Raymond Baker has witnessed the free-market system operating illicitly and corruptly, with devastating consequences. In Capitalism’s Achilles Heel, Baker takes readers on a fascinating journey through the global free-market system and reveals how dirty money, poverty, and inequality are inextricably intertwined. Readers will discover how small ill…

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The Gender Intelligent Retailer. Discover the Connection Between Women Consumers and Business Growth
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“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations.” David I. McKay, Group Head, Canadian Banking, RBC “In a lifestyle based company, Joanne’s thoughts come at you l…

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Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain e…

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Trade Your Way to Wealth. Earn Big Profits with No-Risk, Low-Risk, and Measured-Risk Strategies
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Successful trader and advisor Bill Kraft shows how to trade the financial markets in a way that limits risk and provides the potential for big profits. Kraft, who left a successful law practice to become an independent trader, explains his own educational process and how he arrived at a trading approach that primarily uses options to generate consistent income, limit risk, and participate in big m…

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Beyond Sarbanes-Oxley Compliance. Effective Enterprise Risk Management
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Designed to lead financial managers from initial compliance with the Sarbanes-Oxley Act, through ongoing maintenance and monitoring, Beyond Sarbanes-Oxley Compliance helps readers seize this opportunity to revitalize their business practice, drive greater performance, and transform their finance organization into a key contributor to the business. Focusing on the present and future financial road …

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Latino Talent. Effective Strategies to Recruit, Retain and Develop Hispanic Professionals
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Praise for Latino Talent «Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book–written by an expert who's deeply respected in this field–provides a practical and compelling perspective on why organizations should continue to invest in developing?this?young and incre…

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Forex Analysis and Trading. Effective Top-Down Strategies Combining Fundamental, Position, and Technical Analyses
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The forex market is huge and offers tremendous trading opportunities. There are many different tools for analyzing the forex market. But what are the best tools and the best ways to use them to trade most effectively? Forex Analysis and Trading organizes the most widely used—although disparate—approaches to forex analysis into one synergistic, robust, and powerful framework. This system draws on f…

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The Cure. Enterprise Medicine for Business: A Novel for Managers
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A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven management culture like the one that made Jack Welch's General Electric so consistently successful. It offers real, practical advice for overcoming political inert…

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The Fast Forward MBA in Finance
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The author is well-renowned and highly successful. Figures and examples are revised and spreadsheet ready templates are provided. Offers quick tips and cutting-edge ideas. Totally revised new edition of a highly successful book.

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High Probability Trading Strategies. Entry to Exit Tactics for the Forex, Futures, and Stock Markets
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In High Probability Trading Strategies, author and well-known trading educator Robert Miner skillfully outlines every aspect of a practical trading plan–from entry to exit–that he has developed over the course of his distinguished twenty-plus-year career. The result is a complete approach to trading that will allow you to trade confidently in a variety of markets and time frames. Written with the …

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The Fast Forward MBA in Finance
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The author is well-renowned and highly successful. Figures and examples are revised and spreadsheet ready templates are provided. Offers quick tips and cutting-edge ideas. Totally revised new edition of a highly successful book.

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The MAGNET Method of Investing. Find, Trade, and Profit from Exceptional Stocks
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Praise for The Magnet® Method of Investing «Rather than encouraging the scatter shot approach of broad diversification, Jordan focuses on the rifle-shot Magnet® method of identifying a limited number of quality stocks to improve your chances of beating the market.» —Sam Stovall, Chief Investment Strategist, Standard & Poor's Equity Research «Jordan Kimmel is one of the brightest market observers o…

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The Handbook of Portfolio Mathematics. Formulas for Optimal Allocation & Leverage
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The Handbook of Portfolio Mathematics «For the serious investor, trader, or money manager, this book takes a rewarding look into modern portfolio theory. Vince introduces a leverage-space portfolio model, tweaks it for the drawdown probability, and delivers a superior model. He even provides equations to maximize returns for a chosen level of risk. So if you're serious about making money in today'…

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Digital Marketing. Global Strategies from the World's Leading Experts
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, Uni…

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