Книги жанра зарубежная деловая литература
International turn-around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is «denial,» or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessar…
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, J…
The first definitive guide to understanding and profiting from the relationship between the stock market and interest rates It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship. Timing the Market provides an hi…
Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether you’re buying or selling short—by accurately interpreting price/volume information and effectively employing stop orders to enter and exit positions. With this…
Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business, customer, and employee identity theft, how these crimes are committed, how best to prevent them, and overall, develop an honest company culture. It also co…
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
Praise for Commodity Fundamentals «Commodity Fundamentals is THE book for investors looking to enter the commodity markets. This informative guide is a welcome addition on the subject and is a must-read for commodity investors.» -Jim Atkinson, President, Guinness Atkinson Funds «Ronald Spurga's Commodity Fundamentals is an illuminating and very useful guide for the subject. A welcome addition to a…
The Leader in Resources for Training & HR Professionals for the Past Four Decades For 40 years, The Pfeiffer Annuals have helped professionals in the workplace learning and performance field to stay ahead of their organizations' needs. The 2012 Pfeiffer Training Annual is no exception. It offers a hands-on guide to the latest thinking and approaches to training and development. To address the more…
Group coaching is rapidly becoming the preferred coaching option for businesses and individuals. Effective Group Coaching is a practical, resource rich, hands-on guide for the group coaching facilitator in one of the fastest growing new disciplines. Organizations, community groups and individuals are discovering that group coaching is an exciting and sustainable model and process for learning and …
A comprehensive guide to using strategic HR methods to increase company performance. This book explains what strategic human resources means, how it differs from other HR activities, and why it is critical to business performance. It walks through key questions for designing, deploying and integrating different strategic HR processes including staffing, performance management, compensation, succes…
Contributors analyze the care economy in the developing world, at a moment when existing systems are under strain and new ideas are coming into focus. Offers the first global, regionally diverse study of the “invisible economy” of care, including case studies from diverse regional contexts of Africa, Asia and Latin America Frames the debate on care and highlights policy experimentation and ideas c…
Public budgeting structure, process, legal framework and policy with examples from industrialized and developing countries Public Budgeting in Context examines budgeting at all levels of U.S. government—federal, state, and local—and in a sample of governments around the world. The book assesses the context of public budgeting in these governments, especially the legal foundations for its practice …
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. «The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the cas…
There is a need for a book that provides a model of learning that is appropriate for online learning as well as teaches the user how to create potent Flash applications to deliver online learning content. This book is an Adobe Flash tutorial set in an instructional design context. It demonstrates how to develop Flash tutorials for teaching facts, concepts, principles, and procedures using Merrill …
Praise for Accounting Control Best Practices, Second Edition «A comprehensive, well-organized reference manual that is perfect for managers and auditors of public and private companies. Whether you wish to comply with the rigors of the Sarbanes-Oxley Act or take your company to the next level, Accounting Control Best Practices, Second Edition contains virtually everything you'll need to design, ch…