Книги жанра зарубежная деловая литература
An essential guide to building supportive entrepreneurial communities «Startup communities» are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of en…
Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company. Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says t…
praise for a fine line «A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective.» —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com «At Flextronics, we fell in love with Hartmut …
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and inv…
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall …
If any of the following behaviors sound like you or someone you work with, beware! In Why CEOs Fail, David L. Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them: Arrogance—you think that you're right, and everyone else is wrong. Melodrama—you need to be the center of attention. Volatility—you're subject to mood swings. Excessiv…
A unique insider view into the recent AIG crisis and Hank Greenberg For nearly 40 years, Maurice «Hank» Greenberg was one of the most powerful CEOs in America. He built American International Group (AIG) from a second-rate insurer with a great Chinese franchise into one of the world's most profitable companies. But times have certainly changed, and now, in the Second Edition of Fallen Giant, autho…
Karl Albrecht’s bestselling book Social Intelligence showed us how dealing with people and social situations can determine success both at work and in life. Now, in this groundbreaking book Practical Intelligence, Albrecht takes the next step and explains how practical intelligence (PI) qualifies as one of the key life skills and offers a conceptual structure for defining and describing common sen…
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the out…
The Ultimate Guide to Buying and Selling Property Like the Experts How do the world's most successful developers–from Donald Trump to Sam Zell–make the most of every real estate transaction? The answers are found throughout Maverick Real Estate Investing. In this one-of-a-kind book, you'll learn the secrets to making a good deal, using other people's money, establishing cash flow targets, finding …
"An absolute must read! It encapsulates the principles which we have used as a fundamental part of our people strategy here at microsoft in the uk 'creating an environment where great people can do their best work', the foundation of which is there will come a time when people will choose which employer they contract with, not the other way around'. Act now before it is too late" —Steve Harvey, Gr…
In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and overcome their fears to develop moral intelligence. These real-world examples offer practical lessons for rooting out unethical practices and behaviors by …
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company un…
The one book your bank REALLY does not want you to read. More than ever before, Canadians are frightened and stressed out about their retirement and financial future. With the mortgage, car payments and credit card bills, there never seems to be enough to pay the current bills let alone save thousands in RRSPs. At the same time, the large financial institutions are bombarding us with fearful messa…
It’s time for a new women’s revolution, but this time it’s not political—it’s personal. It's a time of historic opportunity. Learn what it takes to create the life of your dreams by starting your own business from your kitchen table, without compromising your job as a great mom. Find the money you need to start your business, then master the cutting-edge tools of social media to take it to the nex…