Книги жанра зарубежная деловая литература
In high-stakes investing and business, success or failure largely depends on how well you play the game of risk-a game in which the rules of competition are constantly being rewritten. Strategies that proved effective in the past are no longer enough to win today. The key to success is not to rely on yesterday's news, but to peer into the future and ask what could happen tomorrow. Presenting a bol…
Income Investing Today Income Investing Today details a safe alternative to the downside risks inherent in the stock market–income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann outlines income investing concepts you need to understand, various investment vehicles, and investment strategies that will help you build a safe, diversified…
Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what price. Electronic Trading Masters takes traders to the next level by providing advice straight from the mouths of the newest market wizards. The author inte…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler iden…
In this book, you will be introduced to generic best practice principles for a post credit crunch market. First, the book takes a closer look at the reasons why the market froze during the 2007 to 2009 credit crisis. Then you will learn how to use the principles explained here in your generic deal's typical life cycle stages. Throughout, each stage is discussed in detail, from strategy and feasibi…
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for a…
Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. His experience, optimism, intelligence, and common sense are reflected in this fresh look at the rewards of partnerships.» -President Bill Clinton «The Po…
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edi…
In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling author and New York Post columnist Chris Byron chronicles the Gatsby-like saga of the rise and fall of the celebrity CEO. During the height of the 1990s bull market, they were America’s new heroes: the heroes of business. They were our bold new leaders, cutting the fat, pushing for productivity, implementing visionary plans, and making str…
Learn and be inspired by the fascinating true stories behind 10 leading lights in black enterprise today . . . * While she won't share the formulas for her world-renowned hot sauces, Vivian Gibson, CEO of The MillCreek Company, is glad to impart her recipe for transforming a passion for cooking into a multimillion-dollar enterprise. * He went from sleeping in Central Park to heading a major film p…
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and e…
From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR «Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry.» –From the Foreword by William C. France, President, NASCAR «From its origins in Daytona in the '50s to today's live network broadcasts for millions of d…
"This book is a most important contribution for both new and experienced directors, addressing contemporary corporate governance. The 14 practical questions represent the most vital issues that boards need to proactively address and are particularly crucial now as boards deal with the aftermath of the global financial tsunami." —Thomas J. Neff, chairman, U.S., Spencer Stuart «If Corporate America'…
A perfectly poured history of the world's greatest beer. «Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light…
"From this lively and personal account, we learn that we can all practice inventorship to great advantage-measured either in gold or pleasure, or perhaps both!"-From the Foreword by Walter Cronkite «Inventorship is truly the stuff from which the future will be molded. Giving us an insight into the everyday thought processes of great inventive minds, Greene's wonderful collection of stories and ide…