Книги жанра зарубежная деловая литература
Джон Дэвисон Рокфеллер – нефтяной магнат, обладатель несметных богатств и пугающего всесилия. В общественном сознании он прошел путь от «исчадия ада» до «воплощения американской мечты». За стремительный захват нефтяной отрасли главу Standard Oil прозвали «анакондой». Империя Рокфеллера превратилась в чудовищную силу, которая возвысилась над государством. В то же время он всегда находил доброе слов…
Чем информационная кампания отличается от пропаганды? Исключительно точкой зрения. Если мы верим во что-то – это информационная кампания, если не верим – пропаганда. Книга Эдварда Бернейса «Кристаллизация общественного мнения» – его первая работа, посвященная PR. Написанная в 1923 году, она стала классикой PR-менеджмента и по сей день пользуется огромным спросом у консультантов во всем мире. В кни…
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development an…
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development an…
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development an…
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development an…
Praise for Developing Affordable Housing A Practical Guide for Nonprofit Organizations Third Edition «Ben Hecht's book explains in clear language everything needed to successfully engage in nonprofit housing development. He tells how to find the money, how to generate good design and quality construction, and how to improve management–a complete, well-researched, and well-presented 'A to Z' approa…
Praise for Developing Affordable Housing A Practical Guide for Nonprofit Organizations Third Edition «Ben Hecht's book explains in clear language everything needed to successfully engage in nonprofit housing development. He tells how to find the money, how to generate good design and quality construction, and how to improve management–a complete, well-researched, and well-presented 'A to Z' approa…
Praise for Developing Affordable Housing A Practical Guide for Nonprofit Organizations Third Edition «Ben Hecht's book explains in clear language everything needed to successfully engage in nonprofit housing development. He tells how to find the money, how to generate good design and quality construction, and how to improve management–a complete, well-researched, and well-presented 'A to Z' approa…
Praise for Developing Affordable Housing A Practical Guide for Nonprofit Organizations Third Edition «Ben Hecht's book explains in clear language everything needed to successfully engage in nonprofit housing development. He tells how to find the money, how to generate good design and quality construction, and how to improve management–a complete, well-researched, and well-presented 'A to Z' approa…
Working Across Boundaries is a practical guide for nonprofit and government professionals who want to learn the techniques and strategies of successful collaboration. Written by Russell M. Linden, one of the most widely recognized experts in organizational change, this no nonsense book shows how to make collaboration work in the real world. It offers practitioners a framework for developing collab…
Working Across Boundaries is a practical guide for nonprofit and government professionals who want to learn the techniques and strategies of successful collaboration. Written by Russell M. Linden, one of the most widely recognized experts in organizational change, this no nonsense book shows how to make collaboration work in the real world. It offers practitioners a framework for developing collab…
Working Across Boundaries is a practical guide for nonprofit and government professionals who want to learn the techniques and strategies of successful collaboration. Written by Russell M. Linden, one of the most widely recognized experts in organizational change, this no nonsense book shows how to make collaboration work in the real world. It offers practitioners a framework for developing collab…
Working Across Boundaries is a practical guide for nonprofit and government professionals who want to learn the techniques and strategies of successful collaboration. Written by Russell M. Linden, one of the most widely recognized experts in organizational change, this no nonsense book shows how to make collaboration work in the real world. It offers practitioners a framework for developing collab…
Stir It Up–written by renowned activist and trainer Rinku Sen–identifies the key priorities and strategies that can help advance the mission of any social change group. This groundbreaking book addresses the unique challenges and opportunities the new global economy poses for activist groups and provides concrete guidance for community organizations of all orientations. Sponsored by the Ms. Founda…