Книги жанра зарубежная деловая литература
In this book the author explains that managers must build human capital and engender employee engagement by managing them almost not at all, by attending instead to the factors and circumstances that make them successful. In other words, managers must play their role from offstage and out of the limelight. Based on a survey of over 16,000 employees, the author presents Towers-Watson' management pe…
Canadian Small Business Kit For Dummies is the bestselling Canadian guide to starting and running a successful small business. This guide covers every aspect of starting, building, staffing, and running a small business, offering information for entrepreneurs starting from scratch, people buying a business, or new franchise owners. With updated information about the HST and its impact on small bus…
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to…
Хочешь, чтобы все намеченное осуществлялось? Чтобы руководство без возражений повышало зарплату? Чтобы самые амбициозные проекты оборачивались успехом? Чтобы личная жизнь складывалась по лучшему сценарию? Контролируй свою РАС! Так называемую ретикулярную активирующую систему – участок мозга, который отвечает за успешность человека. Это только со стороны может показаться, что ее действие сродни чуд…
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But …
This book explores the ways in which psychoanalytic thinking can be more extensively and effectively used to the benefit of organizations and groups. It provides future and practicing consultants and managers with an understanding of unconscious and non-conscious behaviour in order for them to create the appropriate conditions for change in organizations. It explains psychodynamic concepts and wor…
George Kohlrieser—an international leadership professor, consultant, and veteran hostage negotiator—explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book, he reveals how the proven techniques and psychological insights used in hostage negotiation can be applied successfully to any personal or business …
Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real es…
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sale…
A Comprehensive Review of the Liquid Alts Market and How ‘40 Act Products Can Enhance Client Portfolios Liquid alternatives give investors access to hedge fund strategies with the benefits of ’40 Act products: lower fees, higher liquidity, greater transparency, and improved tax efficiency. Alts Democratized is a hands-on guide that offers financial advisors and individual investors the tools and a…
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify …
Get the little known – yet crucial – facts about FX options Daily turnover in FX options is an estimated U.S. $ 207 billion, but many fundamental facts about this huge and liquid market are generally unknown. FX Option Performance provides the information practitioners need to be more effective in the market, with detailed, specific guidance. This book is a unique and practical guide to option tra…
An accessible look at the art of investing and how to adopt the practices of top professionals What differentiates the highly successful market practitioners—the Market Wizards—from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? Jack Schwager has spent the past …
A one-stop accounting reference Packed with vital information culled from the extensive For Dummies accounting, bookkeeping, and auditing libraries, Accounting All-in-One For Dummies is a powerful, one-stop reference. Accounting All-in-One For Dummies is a comprehensive resource on a variety of accounting concepts. You’ll get up to speed on: setting up your accounting system; recording accounting …
A one-stop accounting reference Packed with vital information culled from the extensive For Dummies accounting, bookkeeping, and auditing libraries, Accounting All-in-One For Dummies is a powerful, one-stop reference. Accounting All-in-One For Dummies is a comprehensive resource on a variety of accounting concepts. You’ll get up to speed on: setting up your accounting system; recording accounting …