Книги жанра зарубежная деловая литература

Успехи торговца (менеджера по сбыту) обусловлены не только его навыками, но и позицией в отношениях с покупателями. Для широкого круга читателей.

Applying the Lessons of History to Understanding Fraud Today and Tomorrow Financial Stability provides a roadmap by which the world can anticipate and avoid future financial disruptions. This unique discussion of past and present financial events offers new insights that explain economic, political, and legal antecedents of financial crises in Western markets. With a detailed discussion of the his…

Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: d…

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay …

The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies

The time management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Time Management.Includes how to:• Identify your biggest priorities and find time to achieve them• Deal with the biggest hidden time-wasters• Communicate effectively with colleagues and clients• Cope with information overload• Take control of your inbox and voicemai…

The finance basics that experts and top professionals understand.Get results fast with this quick, easy guide to the fundamentals of Finance.Includes how to:• Analyse a business from its financial reports• Understand a Profit and Loss account• Make sense of accounting jargon• Build a financially sound business plan• Deal with revenue, profit and cashflow

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology

The leadership secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Leadership.Includes how to:• Understand and develop your leadership style• Identify strategic goals for your department• Motivate and manage teams of all sizes• Build a culture of results and responsibility• Lead the way out of a crisis

The communication secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Communication.Includes how to:• Use body language to build rapport with anyone• Deal with clients and colleagues at all levels• Get what you want in sales or negotiation• Excel in meetings and presentations• Master email and written communication

The presenting secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Presenting.Includes how to:• Enjoy presenting and approach it with confidence• Assess your audience and their reactions• Prepare presentations for maximum impact• Use your voice and body to make your point• Use visual aids and handle questions

The negotiating secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Negotiating.Includes how to:• Set clear goals and limits• Understand your potential adversary or partner• Use and interpret body language• Deal with difficult people• Close brilliant deals

The interview secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Interviews.Includes how to:• Research the needs of the employer• Focus the interview on your strengths• Use body language to impress• Deal with difficult questions• Negotiate the perfect package

Этот текст – сокращенная версия книги «Больше чем эффективность. Как самые успешные компании сохраняют лидерство на рынке» (Колин Прайс, Скотт Келлер). Только самые ценные мысли, идеи, кейсы, примеры. О книге Мы стоим на пороге крупнейшего экономического кризиса со времен Великой депрессии. Стабильность – миф, эффективность – не панацея, конкурентные преимущества легко скопировать, а мотивировать…

Этот текст – сокращенная версия книги Роджера Мартина и Салли Осберг «Выходя за рамки лучшего. Как работает социальное предпринимательство». Только самые ценные мысли, идеи, кейсы, примеры. О книге Книга Роджера Мартина и Салли Осберг «Выходя за рамки лучшего. Как работает социальное предпринимательство» – невероятно интересное пособие по преобразованию среды. Когда на Земле перестают взрываться …