Термин «впечатление» уже взяли на вооружение самые разные компании: Adobe призывает потребителя «сделать впечатления своим бизнесом», а авиакомпания Delta расхваливает «уникальные впечатления от полета с Delta». Впечатления – самое важное, что получают потребители, совершая покупку, заключая сделку или иным способом взаимодействуя с бизнесом. Если они будут положительными, клиент непременно захоче…
Успехи торговца (менеджера по сбыту) обусловлены не только его навыками, но и позицией в отношениях с покупателями. Для широкого круга читателей.
The history of consulting dates back to the original ‘intervention’ of the serpent in the Garden of Eden, and today's consultants have just as dubious a reputation. They are tempted by flattery and over-assessment of their abilities, and run the risks of uncertainty, responsibility without authority and loss of control. In order to steer a middle course, they must understand their own intention as…
Один из наиболее знаменитых в США предпринимателей делится с широким кругом читателей взглядами на «секреты», философию и методику руководства бизнесом любого уровня.
This authoritative book enables readers to evaluate the various performance and risk attributes of mutual funds, while also serving as a comprehensive resource for students, academics, and general investors alike. Avoiding the less useful descriptive approach to fund selection, this book employs a balanced approach including both technique and application. The chapters combine clear summaries of e…
This authoritative book enables readers to evaluate the various performance and risk attributes of mutual funds, while also serving as a comprehensive resource for students, academics, and general investors alike. Avoiding the less useful descriptive approach to fund selection, this book employs a balanced approach including both technique and application. The chapters combine clear summaries of e…
This authoritative book enables readers to evaluate the various performance and risk attributes of mutual funds, while also serving as a comprehensive resource for students, academics, and general investors alike. Avoiding the less useful descriptive approach to fund selection, this book employs a balanced approach including both technique and application. The chapters combine clear summaries of e…
This authoritative book enables readers to evaluate the various performance and risk attributes of mutual funds, while also serving as a comprehensive resource for students, academics, and general investors alike. Avoiding the less useful descriptive approach to fund selection, this book employs a balanced approach including both technique and application. The chapters combine clear summaries of e…
In this thought-provoking, passionately written book, Bernard Mayer—an internationally acclaimed leader in the field—dares practitioners to ask the hard questions about alternative dispute resolution. What’s wrong with conflict resolution? Why aren’t more individuals and organizations using conflict resolution when they have a problem? Why doesn’t the public know more about it? What are the limits…
In this thought-provoking, passionately written book, Bernard Mayer—an internationally acclaimed leader in the field—dares practitioners to ask the hard questions about alternative dispute resolution. What’s wrong with conflict resolution? Why aren’t more individuals and organizations using conflict resolution when they have a problem? Why doesn’t the public know more about it? What are the limits…
In this thought-provoking, passionately written book, Bernard Mayer—an internationally acclaimed leader in the field—dares practitioners to ask the hard questions about alternative dispute resolution. What’s wrong with conflict resolution? Why aren’t more individuals and organizations using conflict resolution when they have a problem? Why doesn’t the public know more about it? What are the limits…
In this thought-provoking, passionately written book, Bernard Mayer—an internationally acclaimed leader in the field—dares practitioners to ask the hard questions about alternative dispute resolution. What’s wrong with conflict resolution? Why aren’t more individuals and organizations using conflict resolution when they have a problem? Why doesn’t the public know more about it? What are the limits…
This is a completely revised and updated second edition of the acclaimed Industrial Relations. The new book gives particular attention throughout to the effects of international and European developments on British Industrial Relations.
This is a completely revised and updated second edition of the acclaimed Industrial Relations. The new book gives particular attention throughout to the effects of international and European developments on British Industrial Relations.
This is a completely revised and updated second edition of the acclaimed Industrial Relations. The new book gives particular attention throughout to the effects of international and European developments on British Industrial Relations.