While there are many books on «how to patent» and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your «ordinary patent book». It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO,…
The Science Quest introduces the Inquiry/Discovery instructional framework, an innovative method for captivating students? interest in science, for building their skills in scientific thinking, and for dramatically enriching their understanding of scientific content and concepts. For teachers curious how to implement ?inquiry? learning as called for in the National Science Education Standards, thi…
Master the Techniques for Creating Data-Driven Websites with Dreamweaver MX Harness the power of Dreamweaver MX to build dynamic, database-driven websites. Mastering Dreamweaver MX Databases equips you with all the coding and database skills you need. You'll find focused coverage of key Dreamweaver MX features, plus highly practical instruction relating to the most important scripting languages an…
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten compani…
This friendly guide combines professional and personal advice on every aspect of fertility and infertility. From deciding when to seek help and what help to seek, to the emotional, fi nancial, and medical considerations of fertility treatments, you'll be reassured every step of the way with all the support and specialist advice you need to increase your chances of a healthy and happy pregnancy.
English Grammar Workbook For Dummies, UK Edition is grammar First Aid for anyone wanting to perfect their English and develop the practical skills needed to write and speak correctly. Each chapter focuses on key grammatical principles, with easy-to-follow theory and examples as well as practice questions and explanations. From verbs, prepositions and tenses, to style, expressions and tricky word t…
Make your Web pages stand out above the noise with JavaScript and the expert instruction in this much-anticipated update to the bestselling JavaScript Bible. With renowned JavaScript expert Danny Goodman at your side, you’ll get a thorough grounding in JavaScript basics, see how it fits with current Web browsers, and find all the soup-to-nuts detail you’ll need. Whether you’re a veteran programmer…
Your full-color guide to building a fun, functional wardrobe Fashion For Dummies takes the guess out of dress, giving you the confidence and know-how you need to dress for every occasion. This full-color guide is packed with tips on creating a confusion-free wardrobe that works with your body type and personal style, as well as navigating the worlds of color, pattern, and texture. Reveals how to p…
Praise for Business Power Creating: New Wealth from IP Assets «Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation.» —Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation «It i…
What is this book about? PHP is one of the most popular server-side scripting languages available. It's powerful and easy to learn. Combined with MySQL – a fast, cross-platform, and free open source database – it makes a very effective tool for developing database-driven websites. This book is all about developing PHP/MySQL websites with Macromedia Dreamweaver MX, the premier visual website design…
Managing Online Instructor Workload is a groundbreaking book that offers strategies, advice, illustrative examples, and a four-step process for identifying challenges and rethinking, prioritizing, managing, and balancing one's online instruction workload. Based on surveys and interviews with successful online instructors, the book is filled with timely and comprehensive insight that is essential f…
Exploring Leadership For College Students Who Want to Make a Difference, Student Workbook This companion to the third edition of Exploring Leadership is designed to help you deepen your understanding of leadership and develop your leadership potential. The workbook includes tools to enhance your exploration of the Relational Leadership Model, and exercises to guide your learning. You will discover…
Get a quick handle on the new features of QuarkXPress 6, including Mac OS X and Windows XP compatibility, enhanced undo functionality, full-resolution previews, and new ways to manage complex projects Written by designers for designers, covering all the major tools for layout, text editing, special effects, Web page development, and printing in simple, easy-to-understand language Enables both begi…
When the first edition of The Shaping of American Higher Education was published it was lauded for its historical perspective and in-depth coverage of current events that provided an authoritative, comprehensive account of the history of higher education in the United States. As in the first edition, this book tracks trends and important issues in eight key areas: student access, faculty professio…
Praise for Acceptance and Mindfulness in Cognitive Behavior Therapy: Understanding and Applying the New Therapies «One of the most fruitful aspects of the encounter between classical Buddhist knowledge and modern science has been the emergence of new therapeutic and educational approaches that integrate contemplative practice, such as mindfulness, and contemporary psychology methods, such as those…