Книги жанра малый и средний бизнес
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: «Marketing!» Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and …
Many people learn best by following a visual approach – retaining information far more successfully if that information is given to them in a visual manner. Visual CBT uses illustrations, graphics and images to help the reader to alter their thought patterns and change behaviours through CBT to become a happier, healthier individual. Uniquely, it highlights the differences between healthy and unhe…
Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in b…
Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in b…
Why is there never enough time in the day to do all the stuff you want to? Why does your in-tray just keep growing? Is it alive? Written for the time-starved and terminally untidy, Detox Your Desk is the perfect antidote to pressure cooker of the modern office. It's flat out but you still fell like you're not getting anything done. And no wonder. It's hard to do anything meaningful when you're swa…
Creating Success from the Inside Out shares the inspiring and motivational story of Ephren Taylor, one of the world’s youngest-ever CEOs of a publicly traded company. A millionaire by the young age of sixteen, Taylor tells you what it takes to succeed in life by following your own path and refusing to be defeated. When you ignore the voices of negativity and follow our own true passions, there are…
With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.
The aim of this book is primarily to enable those wanting to invest in coaching to be able to do so in the most effective way whether they are doing this as an organisation or as an individual. It illustrates the impact coaching can have and identifies changes in leadership and management demands and expectations. We consider what a coachee gets out of coaching, different formats for coaching and …
Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding 'the malaise o…
A revised and updated guide to bridging relationship creationwith relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that su…
In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial “t…
What do you get when you cross a journalist and a banker? A brewery, of course. «A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less…
The challenge faced by family businesses and their stakeholders, is to recognise the issues that they face, understand how to develop strategies to address them and more importantly, to create narratives, or family stories that explain the emotional dimension of the issues to the family. The most intractable family business issues are not the business problems the organisation faces, but the emoti…
At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out. Forget endlessly surfing the web or wading through magazines. A few minutes with this book will save you an entire lunchtime looking for the answers to lif…
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercializa…